What is a technologically advanced method that
allows businesses to produce products that are
specialized for a very few customers?
100
Features and benefits
What is A company advertises that its products are durable
lightweight, and come in a variety of colors. What
strategy is the company using to position its product?
100
Dual distribution
What is a legal example is represented by a
manufacturer selling its products through a toll-free
phone system, a company web site, and several
retailers?
100
In the order of importance
What is How should the information be presented when
writing informational messages?
100
By determining the best time to adjust prices
What is How does technology help businesses when it
enables them to obtain and analyze vast amounts of
information that impact the pricing function?
200
Tracking visitors to their web sites
What is one way businesses use computer technology
to obtain information to improve their product/service mix
200
Unique characteristics
What is A company that makes ink pens claims no other pen on the market uses a type of ink that changes color
when exposed to light. The company is positioning
its product according to what strategy?
200
A franchisor requires a franchisee to sell only the
franchisor's products.
What is In which situation might exclusive distribution be
considered a legal arrangement?
200
Flexible pricing
What is What would be the most appropriate pricing strategy for a business in a small town where unemployment has skyrocketed and the economy is in a downturn?
200
Price discrimination
What is A business charges a small company a higher price for a product than it charges a large company for the
same product. What does this represent?
300
Use of environmentally friendly packaging
What is an example of an ethical issue that a
product/service manager might face?
300
To differentiate their products
What is Why do companies use brands for their products?
300
A pharmacy sells brand medications to customers
in foreign countries for a lower price than they
can get domestically.
What is Which of the following is an example of distributing goods through a gray-market strategy?
300
Developing a complex pricing structure
What is pricing tactic might be considered questionable
by some businesses?
300
Price fixing
What is Companies A, B, and C sell similar products.
Together, they recently decided to sell their
products for the same price. In what unethical
activity are the businesses engaging?
400
The Simpson Company embellishes the
information that it places on its product labels
What is Which of the following is an unethical situation in
product/service management?
400
Some businesses have the capacity to distribute
most or all of their products through the internet.
What is What statement is true about technology in relation
to channel management?
400
Threatening to stop using a supplier unless given
major concessions
What is an example of a large business using
coercion in the distribution channel?
400
A company prices its products low in an attempt
to drive its competitors out of business.
What is an example of an unethical pricing practice?
400
Economic conditions
What is What is an external factor that affects the price that a business charges for its products?
500
price and quality
What is Company XYZ sells condensed soups and promotes
them by saying, "Great taste, great price."
Company XYZ is positioning its product according to
what strategy?
500
Involvement of agents
What is What factor could determine legal ownership of
goods in the distribution process?
500
Date and time of an appointment with customer
What is an example of a topic that would be
addressed in an informational message?
500
Easier to change prices
What is the advantage to a business of using barcode
pricing?
500
Customers spend money elsewhere.
What is What might happen if a business's customers feel
that they are not getting the most value for their
money?