What is a technologically advanced method that
allows businesses to produce products that are
specialized for a very few customers?
What is Mass customization
100
A company advertises that its products are durable
lightweight, and come in a variety of colors. What
strategy is the company using to position its product?
What is Features and benefits
100
What legal example is represented by a
manufacturer selling its products through a toll-free
phone system, a company web site, and several
retailers?
What is Dual distribution
100
How should the information be presented when
writing informational messages?
What is In the order of importance
100
How does technology help businesses when it
enables them to obtain and analyze vast amounts of
information that impact the pricing function?
What is By determining the best time to adjust prices
200
What is one way businesses use computer technology
to obtain information to improve their product/service
mix?
What is Preparing interactive software programs
200
A company that makes ink pens claims no other pen
on the market uses a type of ink that changes color
when exposed to light. The company is positioning
its product according to what strategy?
What is Unique characteristics
200
In which situation might exclusive distribution be
considered a legal arrangement?
What is A franchisor requires a franchisee to sell only the
franchisor's products.
200
What would be the most appropriate pricing strategy
for a business in a small town where unemployment
has skyrocketed and the economy is in a downturn?
What is Flexible pricing
200
A business charges a small company a higher price
for a product than it charges a large company for the
same product. What does this represent?
What is rice discrimination
300
What is an example of an ethical issue that a
product/service manager might face?
What is Use of environmentally friendly packaging
300
Why do companies use brands for their products?
What is To differentiate their products
300
Which of the following is an example of distributing
goods through a gray-market strategy?
What is A pharmacy sells brand medications to customers
in foreign countries for a lower price than they
can get domestically.
300
What pricing tactic might be considered questionable
by some businesses?
What is Developing a complex pricing structure
300
Companies A, B, and C sell similar products.
Together, they recently decided to sell their
products for the same price. In what unethical
activity are the businesses engaging?
What is Price fixing
400
Which of the following is an unethical situation in
product/service management?
What is The Simpson Company embellishes the
information that it places on its product labels
400
What statement is true about technology in relation
to channel management?
What is Some businesses have the capacity to distribute
most or all of their products through the internet.
400
What is an example of a large business using
coercion in the distribution channel?
What is Threatening to stop using a supplier unless given
major concessions
400
What is an example of an unethical pricing practice?
What is A company prices its products low in an attempt
to drive its competitors out of business.
400
What is an external factor that affects the price that
a business charges for its products?
What is Economic conditions
500
Company XYZ sells condensed soups and promotes
them by saying, "Great taste, great price."
Company XYZ is positioning its product according to
what strategy?
What is Price and quality
500
What factor could determine legal ownership of
goods in the distribution process?
What is Involvement of agents
500
What is an example of a topic that would be
addressed in an informational message?
What is Date and time of an appointment with customer
500
What is the advantage to a business of using barcode
pricing?
What is Easier to change prices
500
What might happen if a business's customers feel
that they are not getting the most value for their
money?