What is Unity?
This two lettered word is mentioned multiple times throughout the chapter
What is "We"?
Described as being similar to someone/having shared experiences
What is Shared Identity?
This example of Marketing Unity would probably say "Ew, You use an Android!?"
What are Apple Users?
This saint was quoted as saying, “If we have no peace, it’s because we have forgotten that we belong to one another”
Who is Mother Teresa?
This is an example of Unity and where some peoples beliefs come from
What is Religion?
Described as prioritizing family interests over personal gain
What are Personal Relationships?
This group of people create unity through shared values and national identity
What are Politicians?
One of the psychological functions of Unity is it creates this
What is Emotional Security?
This is an example of Unity; Hopefully your favorite is not the Eagles
What is a Sports Team?
This group of people may influence your gym routine or influence you to jump off a bridge
What are Close Friendships?
This group of people creates Unity through created communities
What are Marketers?
Professor Miller shares unity with other fans of this MLB team
What is The Chicago Cubs?
This 3 word phrase describes the persuasion tactic of Unity perfectly
What is "One of Us"?
This group of people help you after you graduate and are an example of shared identity
What are College Alumni?
This place creates Unity through a "Team Mentality"
What is the Workplace?
This persuasion principle is different from Unity as people still feel seperate from eachother
What is liking?
the firm belief in the reliability, truth, ability, or strength of someone or something and is one of the concepts created by shared identity
What is Trust?
an example of a personal relationship defined as the web of social relationships and familial bonds that connect individuals through blood, marriage, or social recognition like adoption
What is Kinship?
This example of the ethical concerns of Unity caused 7 lives to be lost
What is the Space Shuttle Challenger?
This ethical concern of Unity is described as, "an unwavering allegiance to a person, group, or cause without critical judgment"
What is Blind Loyalty?