Key Terms
Learning Objective
Quick Facts
100
Currently consists the United States, Canada, and Mexico, provides free-market access to more than 440 million consumers.
What is the North American Trade Agreement (NAFTA)?
100
Used to determine how to enter a foreign market
What is cross-cultural consumer analysis?
100
The highest brand value in 2008 according to the chapter
What is Coca-Cola?
200
Single Market of almost 495 million homogenous "Euroconsumers" with the same or very similar wants and needs.
What is the European Union (EU)?
200
Participate in the mass. Localize the "4Ps" Manage Costs aggressively. Build local team Acquire selectively Stay the course
What are the Six Established Rules That are Key to Emerging Market Success?
200
Centered on a set of relationships defined by Confucian doctrine and submissive to authority.
What is a Chinese Cultural Trait?
300
Products that are manufactured, packaged, and positioned in exactly the same way regardless of the country in which they are sold.
What is a world brand?
300
Products originating in other countries are being sought out by consumers in other parts of the world
What is multinational fever?
300
Centered on the individual an greater emphasis on self-reliance
What is an American Cultural Trait?
400
When looking for success in a foreign market, it has been suggested that a company should remember place, people and product.
What are the three Ps?
400
They bring together reps from all key markets and involve them, conduct marketing research in all markets, create a foundation for the brand based on what global communities share, and use input from all countries to develop creative concepts, and talk over all country specifics.
What are global brands?
400
Country has the lowest percentage of teens that do two of the following every day (talk on cell phone, text, go online, email, IM, search engine).
Where is India?
500
Appears to be the most successful for high-involvement products that approach either end of the high-tech/high-touch continuum.
What is Product standardization?
500
Differences in "consumer style" among consumers from four nations found this nation to believe that shopping is not fun.
Where is France?
500
The top valued trait for creative teens
What is freedom?
M
e
n
u