Commercial Ops
It displays and describes every commercial event scheduled to air during a 24-hour period
Log
When a deal has delivered MORE audience impressions than was guaranteed.
Over Delivery
Units that are booked towards past deals that under delivered
ADU
Name our MVPD providers (6)
Altice, Comcast, Charter, Boost, Dish, DTV
VOD
Video on Demand
This term means that only one of each product category can air per commercial break
Pod Exclusivity
Placing a single advertiser’s commercial unit in every single location on a log in which they can air. We do this to ensure everything clears
Max out
Agencies may wait to buy their advertising time as the year progresses. They deals are typically purchased for one or two quarters at a time
The longer they wait to buy...the less inventory we have available...so the price goes up
Scatter Deals
Using the linear ISCI for digital instead of tags
Site Serving
LOA
Letter of Agreement
Part of the commercial operations department, is the group responsible for scheduling all of the commercial units that are sold
Traffic
A tab in WO that reports all commercial inventory booked to a network for a specific time period.
Spot manager
When a deal has delivered FEWER audience impressions than was guaranteed.
Under delivery
This platform is tied in with the 1:1 portion of the buy to deliver household targeted ads into linear TV through set top box live data.
LLA - Live Linear Addressable
EDI
Electronic Deal Interchange
Designated segments (chunks of time) of the broadcast day, identified for reporting purposes
Daypart
Term to describe how much money, units and/or impressions Paramount owes to our customers due to impression under-delivery.
Liability
The act of moving a unit to a new selling-title or future week. Done by the specialist
Re-expression
Give me one example of a Connected Device "OTT"
Roku, XBox, Firestick, Apple TV
NC/NP
No Charge/ No Post
The first position in a commercial break and the last position in the break. These positions are the most desired by advertisers.
A&Z position
A deal that must deliver 100% of the sold impressions (using RECAPS and ADU’s if necessary).
Guaranteed
The final days of the fiscal quarter which afford the network its last opportunity to meet its budget by frontloading all cash
Stub Days
When an ad is sold not based on how many impressions are delivered. No matter how we deliver, the client will still be charged the $$ amount that was booked
Flat Fee or Fixed fee
Vast
Video Ad Serving Template