PRODUCT
List the MSRP for VELO.
What is $4.49 plus tax.
Velo is part of the an emerging category that includes a variety of product choices. What is the name of the category along with some product options?
What is Nicotine "Modern Oral" (NMO) and some options include pouches, gum and lozenge.
RJRV announced a $1 OFF per tin pulse on VELO that started July 1st. When does this pulse end?
What is DECEMBER 29, 2019.
Consumers are using multiple forms of products. These consumers are looking for discreet Nicotine choices to meet their needs. Name the ATU age bracket.
Who are ATU 35 representing the highest rate of Poly-Use.
VELO's merchandising objective is 1 square feet or more of highly visible space from point of purchase equal to or greater than competitive Nicotine Modern Oral Products. Name the #2 Priority Merchandising Space
What is...Off Set Display
Each package of VELO contains fifteen (15) nicotine pouches. Is it recommended to use more than one VELO nicotine pouch at a time?
What is NO.
VELO nicotine pouches are intended to be used only one at a time. VELO nicotine pouches are for adult tobacco consumers only and should always be kept out of reach of children and pets.
Name the category with the greatest percent of product poly-use compared to other categories.
What is "Nicotine" Modern Oral - NMO.
There are 3 phases in the GO-TO-MARKET-PLAN for VELO. Name the dates.
What are JULY 8, AUGUST 19 and SEPTEMBER 16.
An age verified ATC uses ZYN Mint 6 mg. Name the VELO product and strength the RJR TM would recommend.
What is VELO Mint 4 mg.
Name the city and state VELO are made.
What is Winston-Salem, NC.
The nicotine in VELO nicotine pouches is extracted from the tobacco plant. VELO contains no tobacco leaf or other tobacco plant matter apart from the nicotine extracted from the tobacco plant. Is this statement correct?
What is yes.
VELO pouches contain nicotine. How many milligrams are contained in the pouches?
What is approximately 2 milligrams or 4 milligrams of nicotine per pouch depending on the product.
Two Loyalty offers will be available to qualified retailers participating in the RLFP Vapor Program category and they may select to participated in one of the following offers.
1. SAVE $1 WITH THE PURCHASE OF 2 VELO TINS
2. SAVE.50 CENTS WITH THE PURCHASE OF 1 VELO TIN
Name the dates of the Loyalty program in 2019.
What is AUGUST 19 to DECEMBER 29TH.
An RJR TMS employee is engaging an age verified vapor consumer. VELO is being positioned as a convenient, discreet nicotine product - no batteries and no accessories required. Name the relevant message.
What is hassle free and tobacco leaf free.
FDA regulations require tobacco products to carry the a warning on package labels and advertising: Does the government require VELO nicotine pouches to carry a health warning if so, what is it?
What is Yes.
“WARNING: This product contains nicotine. Nicotine is an addictive chemical.”
FDA regulations require all tobacco products (including VELO since it contains nicotine derived from the tobacco plant) to carry the warning on package labels and advertising.
You can keep a VELO nicotine pouch in your mouth for a period of time. VELO nicotine pouches are not intended to be swallowed in whole or in part. The length of enjoyment will vary depending on your preferences and manner of use. Name the recommended length of time.
What is 30 minutes.
DISCONTINUE USE OF VELO IF YOU FEEL NAUSEOUS.
As the VELO nicotine pouch moistens, you may feel a heat or tingling sensation in your mouth or throat. Is this normal?
What is Yes. This is part of the experience.
All accounts included in expansion month #1 will be able to get distribution of VELO 2 mg across all account outlets during which expansion phase/ month.
Which is EXPANSION PHASE #3, Month - SEPTEMBER.
The ATC is familiar with Modern Oral Nicotine. VELO is being positioned as the discreet oral nicotine product that is tobacco leaf free, tobacco flavor free, and spit free. Name 3 of the 5 relevant messages.
What is...
1. VELO is designed to never slow you down.
2. VELO is spit free, more discreet and more convenient.
3. VELO is a longer, flatter pouch that doesn't call unwanted attention.
4. VELO offers nicotine strengths that work for every situation.
5. VELO offers flavors that never overpower and once you are done, so is the aftertaste.
Name who VELO is intended for.
Who are...legal age adult tobacco consumers who have made the decision to use tobacco or other tobacco-derived nicotine products and are looking for an alternative, VELO offers another product option to consider.
VELO nicotine pouches are not intended for use by persons who are under legal age, pregnant, or breastfeeding. VELO nicotine pouches are also not intended for use by persons with or at risk of heart disease, high blood pressure, diabetes, or taking medicine for depression or asthma.
Nicotine is an addictive chemical. Nicotine can increase your heart rate and blood pressure and can cause dizziness, nausea, and stomach pain. Keep VELO nicotine pouches out of the reach of children or pets.
VELO comes in 2 flavors. Explain the taste profile.
What is... Mint: A refreshing and cooling mint flavor experience.
And
Citrus: A crisp and flavorful citrus taste experience.
There are 7 several ingredients in VELO pouches, name 3...
What are
1. nicotine derived from the tobacco plant,
2. microcrystalline cellulose,
3. water,
4. salt,
5. sucralose,
6. citric acid,
7. and artificial flavor.
TPM will be utilized to achieve the initial distribution force out of VELO. Planned quantities for expansion month #3 will be visible in Falcon the week of?
What is JULY 8th.
The age verified ATC is a cigarette user with VELO being positioned as the stigma-free, convenient nicotine product that can be used anytime, anywhere. Name the relevant message.
What is...
1. No smoke
2. No lighters
3. No smell
4. Anywhere, anytime
VELO's merchandising objective is 1 square feet or more of highly visible space from point of purchase equal to or greater than competitive Nicotine Modern Oral Products. Name the #1 Priority Merchandising Space along with options (3).
What is...Innovations Section
1. 4 facings + stick and glide tent card
2. 1 square feet (1' flip with 1' convertible)
3. 3 square feet (2' flip with 2' convertible)