Behind the Music
GoDaddy’s research initiative that looks at the presence and impact of over 20 million microbusinesses and sheds light on the attitudes, demographics and needs of the entrepreneurs behind them
What is Venture Forward?
This percentage of respondents have fewer than 10 employees
What is 95%
This % of women operate as 'solopreneurs' (no employees, only themselves)
What is 68%?
This is the average increase in household median income from 1 more microbusiness per 100 people in a county.
What is almost $500?
These are the top 3 cities with the most microbusinesses.
What is New York, Miami and Las Vegas?
The number of countries with public GoDaddy Venture Forward data.
What is 2? Bonus if you can name them
This the ratio of who currently own more than one business
What is 1 in 4?
This % of women are first time business owners.
What is 74%?
This is the number of jobs added by just one microbusiness entrepreneur from hiring directly, indirectly or spending more locally.
What is 7?
Out of rural, suburban and urban – this is the one that saw the most (double-digit) growth in its number of microbusinesses in the last 3 years.
What is rural?
This is the year VF launches wider in DEM, specifically in Australia and Canada.
What is 2024?
This percentage of microbusiness owners have a brick-and-mortar storefront.
What is 40%
This % of our survey respondents are women.
What is 51%?
In 2023, a GD microbusiness added this much on average to each UK household's median income.
What is £1,386?
This is to the nearest 10,000, how many microbusinesses are in Tempe.
What is 50k?
A GoDaddy customer with a unique domain and active website, majority of whom have fewer than 10 employees
What is a microbusiness?
The percentage of owners who turned their supplemental income into their main source
What is 46%?
This is the fastest growing segment based on our survey data for the last two years.
What are Black women-owned businesses?
This is the economic pound share of digital microbusinesses per 100 residents in the UK.
What is £36,731?
This is to the nearest 5, how many microbusinesses are per 100 people in Tempe.
What is 35?
The number of city and national surveys the team has completed since 2019
What is 36?
The top 2 reasons people cite for starting their business who have the most employees and make over $5k/monthly in revenue.
What is I wanted to be my own boss and I can have more success on my own?
This is the fraction of women who started their business while working elsewhere.
What is half?
This is the group more likely (at over 50%) to have customers in either their city or neighborhood.
What is Women?
The number of microbusinesses across Australia, UK and Canada?
What is about 1.5M?