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What does EMEA, NA & AUNZ stands for?
Europe, the Middle East and Africa
North America
Australia & New Zealand
Which form of advertising is considered the most organic form of advertising?
Word of mouth
This is the number of times your ads was shown on the Google Search results page.
Impressions
This is a text-based campaign that allows you to show ads on Google’s search results pages to users the exact moment they search for specific keywords related to your business.
Search Ads
What is the business model of Google Ads wherein advertisers pay for each click or impression their Ad generates.
PPC / Pay-per-click
What is the currency used in UKI?
Pounds/British Pounds
What are the two types of advertising
Traditional & Digital
This is the number of times your ads was clicked by a potential customer.
Clicks
Great for increasing visibility and recognition
Display Ads
What do you call a feature in Google ads wherein ads can appear on Google search results, Google Maps, and other Google properties.
Ad Placement
What is the currency used in AU?
Australian Dollars
This type of ad involves placing banner ads, which may include images, text, videos, or even interactive elements, in designated spaces on websites or social media platforms.
Display ads/advertising
The percentage of people who click on your ad after seeing it.
CTR - Click-Through-Rate
Can effectively convey messages and tell stories
Video Ads
Factors That Influence Cost-Per-Click (Give 3)
Keywords, Bid Adjustments, Campaign Settings, Ad Extensions, Auction Dynamics, Ad Quality, Industry
What are the two timezones in UKI?
BST and GMT
Give three types/forms of digital advertising.
Paid Search Ads
Display Ads
Mobile Ads
Audio Ads
Video Ads
Email Ads
The amount you pay each time someone clicks on your ad.
Cost per click (CPC)
This is an AI-driven, goal-based campaign type that allows advertisers to access all of Google’s advertising channels—including Search, YouTube, Display, Discover, Gmail, and Maps—from a single automated campaign to maximize conversions.
Performance Max
What are the Google platforms where PMAX campaigns can show?
Search, Display, Gmail, Maps, Discover, Youtube
When do Australia and New Zealand experience winter?
June, July, August
What does advertising aim to achieve?
Inform, Persuade and Remind
The percentage of people who take a desired action (e.g. purchase, sign up, etc.) after clicking on your ad.
Conversion Rate
What are the 4 common types of campaigns?
Search, Display, Video, PMax
What are the factors affecting Quality Score?
Expected CTR, Landing Page Experience and Ad Relevance