Alpha-Numeric Soup
In the Lexus sedan lineup, models like the IS, ES, and flagship LS all share this final letter, which simply designates the body style.
What is Sedan? (IS = Intelligent Sedan, ES = Executive Sedan, LS = Luxury Sedan)
Since 1973, this German automaker has consistently utilized the iconic, tier-one tagline: "The Ultimate Driving Machine."
Who is BMW
This premium competitor was launched in the United States by Honda in 1986, technically beating Lexus to the American market by three years.
What is Acura
A futuristic, sleek red Lexus concept sports coupe was custom-built for Tom Cruise to drive in this 2002 sci-fi blockbuster directed by Steven Spielberg.
What is Minority Report
This three-letter acronym refers to the high-profit dealership department where customers sit down to sign lease paperwork, arrange loans, and purchase extended warranties.
What is F&I? (Finance & Insurance)
While competitors use simple series numbers, this bestselling Lexus crossover’s name officially stands for "Radiant Crossover."
What is the RX
Lexus shook up the luxury world at its 1989 launch with a legendary commercial featuring a tower of champagne glasses perfectly balanced on the hood of this moving flagship sedan.
What is the LS 400
The four interlocking rings of this German brand’s logo represent the 1932 merger of four previously independent manufacturers known as the Auto Union.
Who is Audi
This British luxury brand is inextricably linked to cinema history as the preferred, gadget-laden vehicle of choice for fictional secret agent James Bond.
Who is Aston Martin
If a customer wants to trade in a vehicle but owes $35,000 on a loan for a car that is only worth $30,000, they are colloquially said to be this direction "in their loan."
What is Upside Down? (Also accept "Underwater" or having "Negative Equity")
BMW’s naming convention for its rapidly growing fleet of battery-electric vehicles features this single lowercase letter preceding the model number.
What is i
In a viral 2013 commercial titled "The Epic Split," actor Jean-Claude Van Damme performed a jaw-dropping split between two reversing semi-trucks built by this Swedish brand.
Who is Volvo
In 1983, Toyota Chairman Eiji Toyoda challenged his top engineers to build the world's best luxury car under this top-secret, alphanumeric project code name.
What is Project F1
In Marvel's 2018 film Black Panther, King T'Challa famously hitches a ride on the roof of this specific, structural blue Lexus luxury coupe during a high-speed chase in South Korea.
What is the Lexus LC 500
Dealerships rarely buy their massive inventories of new vehicles outright with cash; instead, they use this specific type of short-term revolving line of credit to finance the cars sitting on their lots.
What is a Floorplan
Mercedes-Benz organizes its SUV lineup using the prefix "GL." This specific full-size flagship model represents the SUV equivalent of their top-tier S-Class sedan.
What is the GLS
In a aggressive 2008 Super Bowl ad parodying The Godfather, Audi signaled "old luxury" was dead by placing the front grille of this chief German competitor in a wealthy man's bed.
Mercedes-Benz
Meaning "breeze" or "mist" in Italian, this exotic luxury brand was founded in Bologna in 1914 by a group of brothers before evolving into a modern premium powerhouse.
Maserati
This Oscar-winning actor became an internet sensation and the subject of endless late-night parodies for his philosophical, slow-talking commercials for Lincoln.
Who is Matthew McConaughey
Crucial for tracking digital ad attribution, this three-letter acronym stands for the dedicated dealership department tasked entirely with fielding online leads, emails, and phone calls to lock in showroom appointments.
What is the BDC (Business Development Center)
The performance "F" found in the Lexus RC F and the legendary LFA supercar pays homage to this historic Japanese racing circuit where the brand conducts high-speed testing.
What is Fuji Speedway
To launch this new luxury OEM sub-brand in Shanghai in 2021, marketers orchestrated a record-breaking show using 3,281 drones to illuminate the sky with its winged logo.
What is Genesis
Originally founded in 1937, this brand’s parent corporation was named after its founder, but they famously changed the spelling to represent a "lucky" 8-stroke brush count in Japanese, setting the stage for their future dominance.
Who is Toyota
Bucking traditional petrol-powered supercars, Tony Stark (Iron Man) consistently drove high-end, electric e-tron concept vehicles from this German manufacturer throughout the Marvel Cinematic Universe.
Who is Audi
Before a brand-new luxury vehicle can be officially handed over to a buyer, it must undergo this formal, factory-mandated multi-point service routine to remove shipping wraps, initialize tech, and check fluids.
What is a PDI (Pre-Delivery Inspection)