Truman State
The 4 P's are Price, Promotion, Place, and Product. This is the weakest when applied to Truman
What is Kirksville/Place?
The process by which companies engage customers, build strong customer relationships, and create customer value from customers in return
What is marketing?
Adding in solar panels, recycling bins, glass recycling, water bottle fill stations, etc.
What is Truman doing to increase sustainability?
The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products
What is marketing myopia?
Diverse (49) undergraduate programs
What is a market offerings example at Truman?
Potentially profitable but not loyal
What is a butterfly of a market?
Increased student admittance rates
What is a Truman need?
At the center of marketing
What is the customer?
Students that are intelligent, overachieving, teacher's pets, stressed out, etc.
Only sales, only ads, only a product
What is marketing not?