T
I
T
A
N
100
Rate card CPM for MediaFence
What is $8.00
100
Term used to limit amount of mobile ad impressions served to one individual consumer
What is a Frequency Cap?
100
Rate card CPM for MediaFence+
What is $9.50
100
G-Wow's favorite casual Friday attire
What are sweatpant jeans
100
Titan's two mobile products
What are MediaFence & MediaFence+
200
First party data used to identify target audiences
What are TAB & Nielsen ratings
200
The two main mobile banner sizes
What are 320 x 50 and 300 x 250
200
Meaning of UDID
What is Unique Device ID
200
Number of apps in xAd's mobile network
What is 37,000
200
Number of ad impressions available on xAd mobile network
What is 300 billion
300
Definition of KPI
What is Key Performance Indicator
300
Product that targets users who have previously been located within a geofence
What is Titan Mediafence+
300
Targeting an audience based on their proximity to Titan media
What is Titan MediaFence
300
Definition of SAR
What is Secondary Action Rate
300
Minimum amount of impressions needed to receive detailed campaign report (including lat/long)
What is 1 million
400
Minimum amount of impressions needed in order to place a MediaFence buy
What is 250,000
400
Definition of RTB
What is Real Time Bidding
400
Recommended allocation percentage for mobile buys
What is 10-20%
400
Definition of CPM
What is Cost Per Mile
400
Number of uniques on xAd mobile platform
What is 3 Million
500
The three R's of mobile connection
What is Reinforce, Remind, Re-Engage
500
The average mobile click through rate
What is .5
500
Percentage of mobile ad impressions that are not accurate
What is 60-80%
500
Q3 + Q4 mobile budget for NY sales team
What is $180,000
500
Scott Goldsmith's middle name
What is Evan
M
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