Context, Audience & Purpose (Unit 1.1)
This term refers to the background, time, situation, or social movement in which a text is created or read.
Context
Unlike structure, this term refers to the overall shape, visual appearance, or layout of a text.
Form
This linguistic term simply refers to the vocabulary or choice of words used in a text.
Lexis/Lexical choice
This type of sentence contains one main clause with a subject and a verb.
A figure of speech that compares two things using the words "like" or "as".
Simile
This term describes the specific reader, group, or individual at whom a text is directed.
Audience
This term refers to how a text is organized, sequenced, and divided (such as into paragraphs or time order).
Structure
This term describes a group of words in a text that all relate to, or seem to be about, the same general topic or idea.
Lexical field
This sentence type contains two equal clauses linked by a coordinating conjunction such as "and," "but," or "so".
Compound sentence
A direct comparison that treats one thing as another without using "like" or "as".
Metaphor
This term describes the goal or reason behind a piece of writing, such as "to persuade" or "to describe"
Purpose
Subheadings, striking images, and large font sizes are features of form commonly found in this text type.
Leaflet / brochure/advertisement
While "denotative" means the literal, dictionary definition of a word, this term refers to the social, cultural, or emotional associations connected to it.
Connotative meaning / Connotation
This sentence type contains a main clause plus one or more subordinate clauses.
Complex/multiclause sentence
Giving human traits, attributes, or feelings to an object, idea, or animal.
Personification
A persuasive letter to a newspaper editor asking readers to take action or change their behavior contains this key feature.
Call to action
Words like "Yesterday" or "Later," or phrases like "By twelve o’clock," are used in a text as these structural markers.
Time markers
In a car advertisement, words like "engine," "dashboard," and "speed" belong to one lexical field, while "leather," "reclining," and "arm-rest" belong to this second lexical field.
Seating and comfort
A single word or short phrase that functions like a sentence without meeting standard grammatical rules (e.g., "Morning.") is called this.
Minor sentence
What is a pathetic fallacy?
A specific type of personification where human emotions and traits are given to nature or weather (e.g., "The sun smiled brightly").
In an exam scenario, a speech written by a student returning to school after charity work has a primary audience of school members and this time setting context.
After leaving school / working for a year
In the story excerpt The Flowers, the sentence structure changes at midday to short sentences with monosyllabic adjectives like "damp, close and deep," creating this structural tone
Ominous / gloomy or tense tone
In a car advertisement, words like "engine," "dashboard," and "speed" belong to one lexical field, while "leather," "reclining," and "arm-rest" belong to this second lexical field.
degree/order of intensity (or strength of wetness)
Categorize the function of the sentence: "Shut all the windows."
Imperative (or command) sentence
When a specific object or person in a text represents a much larger idea (like a white dove representing peace).
What is Symbolism (or a Symbol)?