The Core Problem
The country Yuelong Motor is based in
What is China?
The type of decision-makers consumers are
What is irrational?
The type of customer issue Yuelong needs to uncover for innovation
What is a pain point?
The focus of our suggested differentiation strategy
What are customer needs?
One of the forms of innovation recommended for Yuelong
What are product, service or business model?
The only type of market segmentation Yuelong used before we helped them
What is demographic?
The consumer who needed flexibility from their car
Who is Andy?
At least one of the strategies suggested for Yuelong to uncover hidden needs
What are observing, deepening questioning or customer data?
The recommended positioning for value propositions
What is segment-specific?
The product recommended to solve Bella's pain points
What is a vehicle designed around flexible family use?
The growth rate of wholesale sales of NEVs in China in 2018
What is 88.5%?
The number of seats that Bella has in her car
What is four?
The benefits of solving customer pain points
What are targets specific customer groups, solves important issues and greater customer value?
The distinct competitive advantage Yuelong had originally
What is nothing?
The third feature that the business model suggestion for Mr. Dai includes
What is scheduling?