Media, Publics, and Culture
Agenda setting theory argues that media tells us this.
What is what to think about?
This stage of organizational socialization involves forming expectations about a workplace before joining it.
What is anticipatory socialization?
This term describes compulsive searching for health information online that increases health anxiety.
What is cyberchondria?
This term refers to media firms owning multiple companies across sectors, from film to books to theme parks.
What is conglomeration?
Communication that happens in real time — like Zoom or FaceTime — is this type of interaction.
What is synchronous communication?
This effect describes that we think that others are more affected by media than we are.
What is third-person effect?
Messages that flow among coworkers in the same hierarchical level are known as these.
What are horizontal messages?
When negative expectations cause harmful physical effects, this phenomenon occurs.
What is the nocebo effect?
Because the first version of a media product is expensive, but copies are cheap, media industries face this economic issue.
What are high first-copy costs?
The contradiction between users’ stated privacy concerns and their actual behaviors online is known as this paradox.
What is the privacy paradox?
What is fragmentation?
Employees' shared perceptions of their work environment constitute this organizational feature.
What is organizational climate?
A provider’s ability to understand and integrate patients’ stories is known as this skill.
What is narrative competence?
When companies limit distribution windows or delay releases to increase demand, they are creating this condition.
What is artificial scarcity?
According to this hypothesis, people present enhanced versions of themselves online.
What is the idealized virtual identity hypothesis?
This audience behavior describes consuming multiple forms of media at once - like scrolling TikTok while watching Netflix- often reducing attention to any single message.
What is media multitasking?
New employees learning both formal and informal norms - including jargon, rituals, and expectations - are undergoing this process.
What is organizational assimilation?
This concept describes the degree to which a patient feels capable of managing their own health and treatment decisions.
What is patient activation?
Producers minimize risk by relying on established genres, successful stars, or proven narrative structures — a practice known as this.
What is formatting?
This theory argues that users adapt to the limitations of digital channels to build meaningful relationships over time.
What is Social Information Processing Theory?
In media analysis, these are the symbolic artifacts — like shows, news stories, films, and posts — that scholars examine.
What are media texts?
The tendency for employees to avoid delivering bad news to supervisors is called this.
This theoretical model argues that entertainment narratives reduce counterarguing, making health messages more persuasive.
What is the entertainment overcoming resistance model?
Workers are unsure how audiences will interpret stories, themes, or political content due to this type of uncertainty.
What is ideological uncertainty?
Consuming content seamlessly across phones, laptops, tablets, and TVs exemplifies this audience behavior.
What is platform agnosticism?