Design Disciplines
Applying management frameworks, anthropological methods and design principles to organizational challenges.
What is Business Design?
Thinking mode that is generative; involves generating choices and ideas.
What is Divergent Thinking?
Research-based archetypes of stakeholders that highlight key goals and motivations behind behavior, and articulate their needs and wants.
What is a Persona?
Applying marketing principles and design methods to designing product/service experiences that customers desire (or need).
What is Customer Experience Design?
Social stereotypes about certain groups of people that individuals form outside their own conscious awareness.
What is Unconscious Bias?
Bringing your ideas and concepts into a form that is visible, tangible and concrete.
What is prototyping?
A design discipline focusing on improving or introducing a new interactive experience between end-user and digital product/platform.
What is User Experience Design?
Making a probable conclusion from what is observed, generating patterns of meaning, and what you know.
What is abductive reasoning?
A framework that outlines a design project based on an assumed business problem - developed by a person or team in consultation with a client or company.
What is an Innovation Design Brief?