Narrative Influence
Internal mental states emerging from cognitive intensity and reaction directed toward external stimuli
What are emotions?
This type of communication is designed to influence what people think or do.
What is persuasion?
This type of advertising appears on platforms like Instagram, Facebook, and TikTok.
What is social media advertising
An emotional experience arising from narrative unknowns or unpredictable outcomes that influence characters
What is suspense?
This term describes the highly edited, filtered beauty look commonly seen on social media, often featuring flawless skin, full lips, and similar facial features across many influencers.
What is Instagram Face?
The study found that consumers with positive attitudes toward social media advertising are more likely to do this.
What is make a purchase?
A representation of events and characters with a structure containing messages about various topics
What is narrative?
Stories that make people feel strong emotions often use this rhetorical appeal.
What is Pathos?
This social media advertising characteristic refers to how useful an advertisement is to consumers.
What is informativeness?
The extent to which one is positively or negatively oriented toward a specific object or idea
What is attitude?
Seeing the same advertisement over and over can make you like it more, even if you don't realize it. This is called the ______ Effect.
What is The Mere Exposure Effect?
This advertising characteristic was the only major factor that did not significantly influence consumer attitudes in the study.
What is trustworthiness?
The degree to which the audience interprets a narrative world as the real world
What is perceived realism?
When advertising is disguised as regular content from an influencer, critics often say it can become this rather than simple persuasion.
What is manipulation?
The six key factors investigated in this study were informativeness, hedonic value, interactivity, trustworthiness, perceived relevance and this final factor.
What is emotional appeal?