Event Planning
Conceptual Planning is
The earliest part of event planning. Envisioning the event and deciding how feasible it is.
A bid document is
A detailed document explaining why a certain city is qualified to host a certain event
In- kind sponsorship is
Sponsorship where the sponsor provides something like food, services, or other goods outside of money
Name two expense areas that event hosts will incur
facility, personnel, marketing, operations, more
Who are "gatekeepers" in a city that need to be on board for hosting an event
city mayor, officials, sports commission, chamber of commerce, marketing director
What is a manager vs. leader
Manager- assign tasks, make decisions
Leader- Motivate and inspire
A feasibility study is
A detailed assessment that determines whether hosting an event is profitable or not
The 4 P's of marketing include
Price, product, promotion, place
Name two revenue categories that event hosts will achieve
tickets, tv deal, concessions, merchandise, sponsorship
If there are unsold tickets to an event, what should be done in an effort to give back to the community?
Give the tickets out for free, give to kids, schools, underserved communities, more
The job of a sports commission is
Attract various sports events/events to a certain city
An RFP stands for
Request for Proposal
Sponsorship proposal
The average NBA official makes how much per season
375,000
Gross potential is...
How much of gross potential should an event budget for?
The total dollar amount that an event would get if all tickets were sold at full price
80%