Ch. 9
a pictorial representation of the relationships of quantitative data using dots, lines, bars, pie slices, and the like
What is a graph?
language that makes the recipient smell, taste, see, hear, and feel a sensation; also known as sensory language
What is Imagery?
a personal view, attitude, or belief about something
what is opinion?
The use of emotions such as anger, joy, hate, desire for com-munity, and love to persuade the audience.
What is Pathos?
Deducts conclusions from already accepted premises
What is deductive reasoning
graphical representation of data (often numerical) or a sketch representing an ordered process.
what is chart?
language that uses similes and metaphors to compare things that maybe not be literally alike
What is Figurative Language?
a speech based entirely and exclusively on facts and whose main purpose is to inform rather than persuade, amuse, or inspire
what is informative speech?
the members of an audience the speaker most wants to per-suade and who are likely to be receptive to persuasive messages.
Who is the Target audience?
Two or more things happening at the same time
Sign of reasoning
the resources beyond the speech itself that a speaker uses to enhance the message conveyed to the audience.
What is presentation aid?
language that does not use comparisons like similes and metaphors
What is Literal Language
a statement or claim that cannot be argued
what is irrefutable?
Persuasion is hard mainly because we have a bias against change.
Why is Persuasion Hard?
A form of inductive reasoning that seeks to make cause-effect connections.
What is casual reasoning
of or relating to the sense of taste.
What is gustatory?
language that evokes many different visual images in the minds of your audience
What is Abstract Language
language devices often used go make something unpleasent sound more tolerable
What is Euphemism?
the process of creating, reinforcing, or changing people’s beliefs or actions
What is the Definition of Persuasion?
A form of inductive reasoning that draws conclusions based on recurring patterns or repeated observations.
Generalization
of or relating to the sense of smell.
What is olfactory?
Examples or specific instances are used to supply strong evidence for (though not absolute proof of) the truth of the conclusion
Inductive reasoning