People, Places, and Things
Where did this campaign take place? (hint:state)
Texas
The issue being addressed in this campaign was...
Domestic Violence (DV)
Activists are seen as a what for public relations professionals and organizations
An obstacle
Did the calls to the hotline increase or decrease after this campaign?
increase drastically!
Who was the primary audience for this campaign?
women/ hispanic women
What type of practitioner needs to be change agents, serve as the conscience of the organization, and give voice to those without power in their relationship with the organization?
Public relations (PR) practitioner
A group of multiple individuals who organize to influence other publics through actions like education, compromise, persuasion, pressure tactics, or force
An activist group
Where were these small business cards with the hotline number placed?
Places where women usually go: hair dresser, women's public restrooms, grocery stores and the pediatricians office
The organization created a what as well showing friends and family speaking up for those who have been a victim of domestic violence
A commercial
Which organization created the "Break the Silence. Make the Call" campaign?
Texas Council on Family Violence (TCFV)
A symmetrical two-way communication between organizations and publics (dialogue), compromise, and shared power
Excellent theory
A lady kept what in the bottom of her shoe until she felt ready to make the call for help?
A notecard/ business card with the hotline number on it