Everyday Marketing
What is an example of marketing you see while driving down the road?
Billboard
True or False: Advertising is the same thing as marketing.
False
Marketing is a(n) ______ – a process and set of interrelated functions.
Enterprise
Name the 4Ps.
Product, Price, Place, Promotion
What does the “marketing concept” focus on?
Meeting customer needs better than competitors
What type of ad shows up before the YouTube video you want to watch?
A pre-roll ad or commercial
What are advertising and promotion considered part of?
Marketing
What does “ideation” mean in marketing?
Coming up with new ideas
Promotion is about doing what for potential customers?
: Informing them that a product/service exists and what results to expect
What is a private enterprise system?
Businesses are privately owned, not government-run
Name one way influencers do marketing.
By promoting products to their followers
Name one of the eight marketing functions.
Market planning, selling, customer service, product/service management, pricing, channel management (place), promotion, marketing-information management
For nonprofits, what does “profitable” mean?
Providing value in a way that inspires support
Without promotion, what won’t happen?
Customers won’t know a product exists
How does successful marketing benefit society?
Creates jobs, competition, and improves quality of life
What kind of marketing interrupts your phone games?
Pop-up ads
Which four of those functions make up the “4Ps”?
Product, Price, Place, Promotion
What does “targeted customers” mean?
The audience most likely to benefit and buy the product
Give two examples of promotion.
TV ads, social media ads, telemarketing, product placement, emails, notifications, etc.
Name one thing that can be marketed besides goods.
Services, experiences, events, people, places, organizations, information, or ideas
Give two examples of digital marketing.
Social media ads, website pop-ups, email marketing, etc.
Why is it short-sighted to view marketing only as a “department”?
Because marketing is at the heart of business success
Marketing creates value for two groups — name them.
Businesses and society as a whole
Why would Lays buy a Super Bowl ad while a small business wouldn’t?
Lays reaches a huge audience; small businesses have smaller target audiences and budgets
What does Seth Godin suggest about marketing?
Don’t find customers for your products, find products for your customers