#1-4
Bargain Appeal
Manipulating the desire for opportunity.
Ex: .99$
Folksy Appeal
Making something look better with the idea of the "good ol' days"
ex: "country time lemonade" sounds like its made on a farm when in reality its an artifically flavored instant drink mix.
slogans
using a catchy phrase to convince
ex: "just do it" - Nike
disproving a minor point
You prove a point your opponent made to make them look bad/wrong
ex: Sue says 60,000 is a teacher's salary, but Bob says "no its 59,000. It makes Sue look bad, but the point that was argued doesn't affect her actual argument.
slippery slope (domino effect)
builds up unrealistic events to get you to come/buy something
ex: if you don't go to the dance, you won't find a partner, if you don't find a partner, you won't get married, if you don't get married, you will die unhappy. Come to the dance!
Exigency
creating a sense of urgency to convince someone
Ex: "limited-time-only" sales
Statisical Fallacy
impressing people with statisics
ex: mcdonalds using "billions and billions" served
Technical Jargon
using unfamiliar words to make something appealing; the opposite of a slogan/repetition
ex: "This is HDMI." You might not understand what this means if you aren't involved with tech.
irrelevant extremes
blow what someone said out of proportion to make it look ridiculous.
ex: Dad: "You haven't taken out the trash."
son: "Do I have to do everything around here? Should I paint the house too?"
appeal to pity
manipulating the audience's sense of feeling sorry for someone/something.
ex: Please give me a higher grade, otherwise I will not be able to play basketball, it's my dream.
Appeal to Flattery
manipulating the desire to be praised
ex: shopowners add jewelry and accessories to prom dresses because you"need" it to make the outfit "sparkle."
repetition
ex: FLOURNOY putting his name on billboards to get people to remember his name
appeal to ignorance
burden of proof onto your opponent to make them look ignorant (little kid fallacy)
ex: "You ate my candy." "prove it"
Straw man
Reword an argument and argue the reworded argument.
ex: rewording an argument and arguing against that, and it gets knocked down as easily as a straw man.
appeal to prejudice
manipulating an audience's known bias.
ex: poor against rich/young against old
Appeal to Appearance or Manner
Apperence matters and it reflects how it succeeds
ex: Commericals using fake food appear better so people will get it. Or an attractive person promoting a product.
saturation point
getting someone to see an ad more than once
ex: "if you tell a lie long enough people will believe it"
Red herring (diversion)
changing the subject in order to avoid any rational decisions.
ex: "Can you do this chore?" "Can you help me with this airplane model?"
Ad Hominem
attack persons character or appearance instead of the actual argument.
ex: mocking people; name-calling.
What everybody is thinking/you should do it.
ex: "everybody's doing it."
Appeal to prestige
Advertizing to a small group
ex: "our product is for an elite few and you are on of them"
Snow Job
Overwhelming the listener with information
Tu quoque (you also)
pointing the finger at others to avoid guilt.
ex: detention given for talking. "But everyone else was talking; I was the only one who got in trouble."
ad baclulm: appeal to fear
channeling someones fear
ex: you need to get this electric dog fence, or else your dog will run away
novelty/tradition
good because new, good because old
ex of tradition: "we've always done..."
ex of novelty: "you've gotta try this new (thing)....