Glossary Terms
Informing potential customers that a product or service exists and the results they should expect from using it.
What is a promotion?
Careers include the people who directly communicate with customers, listening to their needs and wants, giving them the information they need to make an informed buying decision, and persuading them on the merits of the product or service a business provides.
What is selling?
refers to anything having to do with electronics, computer software and hardware, websites, social media platforms, phone apps, and so on, offers a wide array of career opportunities for marketers.
What is Technology?
Assist businesses with making informed and data driven decisions by mining data and generating reports.
What is a Business Intelligence Analyst?
_____ Is everywhere and in every industry.
What is Marketing?
An organization that provides a social service, benefit, or cause that isn’t chartered to earn a profit and that receives tax-exempt status from the IRS.
What is a non-profit organization?
Include those who give individualized attention to customers throughout their lifespan as customers, in order to ensure customer satisfaction, encourage repeat business, and resolve any customer problems or issues.
What is Customer Service?
A type of marketing that focuses on the marketing and promotion of sports teams, events, individuals, and equipment, along with any products and services affiliated with these.
What is sports marketing?
Interact with customers in response to routine inquiries about products and services.
What is a Customer Service Representative?
In market planning careers here can range from______ all the way to _______.
What is Marketing Analyst and CEO?
A business that needs to generate a profit margin in order to sustain its business operations, fund its growth, and ultimately fulfill its mission and vision.
What is a For-profit business?
Any individuals who help businesses “get the word out”.
What is promotion?
They use marketers, i.e. campaign managers, to help them conduct market research, analyze data, create a marketing strategy and plan, manage their communication strategy and press relations, develop slogans and taglines that highlight their views and policies on issues, select promotion and advertising mediums, and negotiate and pay for ad space.
What is a Politician?
Prepare business strategies, buy merchandise, manage inventory, implement marketing activities, fulfill online orders, balance financial records.
What is an Online Merchant?
Product/service management professionals are those who focus on creating specific products that meet customers’ ____ and ____
What are Needs and Wants?
Where one sells products and services to consumers at a specific location.
What is retailing?
This function includes the people who are responsible for studying and analyzing customers and target markets, and analyzing data and trends, so that companies can make timely and informed decisions.
What is Marketing-Information Management?
Refers to any store that sells goods or services to consumers who are the ultimate customers or end users. In the old days, retail meant “brick-and-mortar” stores, like a physical location.
Transform raw data into meaningful information.
What is a Data Scientist?
Public Relations (“PR”), part of the ________________.
What is Promotional Mix?
Someone who identifies an opportunity by creating a solution to a problem, starts a business, assumes the personal and financial risk (and rewards) of the venture, and strives for constant improvement in an effort to grow the business and improve society.
What is an entrepreneur?
is involved in creating strategies and establishing goals, objectives, processes, and procedures, in order to reach and attract the target customer to a business.
What is Marketing Planning?
They all use marketing to manage their personal “brand” and reputations.
What is a Celebrity?
Represent, promote, and handle business matters for artists, performers, and entertainers.
What are agents and business managers?
Promotion careers include any individuals who help businesses ________.
What is Get The Word Out?