1-4

Glossary

100

Being ready and comfortable with changing the game plan at any given moment.

Adaptable

200

Taking the steps needed to complete a task without being told or guided.

Initiative

300

A learned ability to do something or perform a task.

Skill

400

A personal quality or characteristic, expressed by a regular pattern of behavior, that over time becomes a part of you.

Trait

500

Any individual or group that has an interest in an organization, and that can affect or be affected by the organization.

Stakeholder

PPT

100

Self Awareness is the 

KEY

200

_______ and ______ and other fast-food restaurants adapted quickly by enhancing their mobile apps and delivering food orders to the restaurant front door, or even to your car.

Chipotle and Panera 

300

What are common traits possessed by successful marketers?

Customer-Focused

Initiative

Lifelong Learner

Adaptable

Committed

400

What are common skills possessed by successful marketers?

Good Communicator

Creativity

Technology skills

Problem-solving skills

Leadership skills

500

What’s the magic formula for traits and skills?

There isn’t one!

PPT2

100

Be self-aware of your ________ and _______ and where you can learn and improve.

strengths and weaknesses

200

_______ are learned and enhanced over time.

Skills

300

Have a good understanding of software programs, website functionally, e-commerce, online retail, social media platforms, mobile functionally, search engine optimization, CRMS, tagging, metadata, and many other elements of technology. 

What does it mean to have good Technology Skills?

400

1. Just like it’s helpful to have traits such as adaptability and initiative in order to keep up with changing trends, being able to analyze and solve problems quickly is an essential marketing skill.
2. Not everyone has to be a CEO to be a leader.
3. Leadership is more often about leading small teams and projects.
4. Good leaders are constantly sharing and reminding the team of the vision and the plan.
5. They are encouraging and they affirm everyone’s participation in the process.

What does it mean to have good Problem-Solving & Leadership Skills?

500

________ is more often about leading small teams and projects.

Leadership

PPT3

100

Recall during the 2020 pandemic when marketers mixed together:

Adaptability (trait)  / Problem-Solving (Skill)

200

________ gave more support to the African American community that was disproportionately affected by COVID-19.

Old Spice

300

_______ made logging into a remote meeting easier than their competition.

Zoom

400

_____________ skills help marketing professionals listen to and communicate with their team and customers.

Good communication

500

Remember, always try to be a __________, seek new knowledge, share ideas, leverage your traits, and enhance your skills.

lifelong learner