Traits
Skills
Examples in Action
Magic Formula
Self- Awareness
100

What is a personal quality or characteristic, expressed by a regular pattern of behavior, that over time becomes part of you?

What is a trait?

100

What is a learned ability to do something or perform a task?

What is a skill?

100

What company encouraged customers during Covid-19 by improving their mobile app and curbside delivery?

What is Chipotle?

100

True or False: There is one perfect formula of traits and skills needed to be successful in marketing.

What is False?

100

Which develops more naturally: traits or skills?

What are traits?

200

What trait means always thinking about customers’ needs and wants?

What is customer-focused?

200

What skill helps marketers share strategy clearly with customers, teammates, and stakeholders?

What is good communication?

200

What company gave more support to the African American community during Covid-19?

What is Old Spice?

200

 What two qualities combined helped marketers succeed during the Covid-19 pandemic?

What are adaptability and problem-solving?

200

Which are learned and improved over time through education, training, and practice: traits or skills?

What are skills?

300

What trait involves starting tasks without being told?

What is initiative?

300

What skill involves thinking outside the box and developing new ideas for ads and campaigns?

What is creativity?

300

What video platform became the go-to for remote meetings during the pandemic?

What is Zoom?

300

What company slogan asks: “What’s in your wallet?”

 What is Capital One?

300

What is the key to understanding your strengths and weaknesses in marketing?

What is self-awareness?

400

What trait requires being comfortable with change?

What is adaptable?

400

What skill is about analyzing challenges and coming up with solutions quickly?

What is problem-solving?

400

Name one famous marketing slogan like Nike’s “Just Do It” or Allstate’s “You’re in good hands.”

What is “Just Do It” / “You’re in good hands” / “What’s in your wallet?” / “Think Different”?

400

What company’s slogan is “Think Different”?

What is Apple?

400

What should marketers always strive to be—someone who continually seeks knowledge and improvement?

What is a lifelong learner?

500

What trait means staying with a goal until it is completed?

What is commitment?

500

What skill involves guiding teams, sharing vision, and setting a good example?

What is leadership?

500

What do marketers combine to adapt successfully during unexpected events like the pandemic?

What are traits and skills?

500

What fast-food chain, besides Chipotle, quickly adapted during Covid-19 with mobile app ordering and delivery?

What is Panera?

500

What two things should marketers leverage and enhance to grow in their careers?

What are traits and skills?

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