Miscellaneous 1
the creation and maintenance of satisfying exchange relationships
What is marketing
The number of viewers the programming attracted.
What is ratings?
The specific group of customers you want to reach.
What is target market?
The amount that customers pay for products.
What is price?
The location and methods used to make products available to customers.
What is place?
Essential for maintaining succesful market relationships.
What is customer service?
The amount of money left over that individuals have available to spend after paying for needs/fixed expenses.
What is discretionary income?
A basic neccesity such as food, water, or shelter
What are needs?
A group of customers within a larger market who share one or more characteristics. (not the target audience)
What are market segments?
Unfufilled desires
What are wants?
Direct, personal communications with customers in order to satisfy their needs by providing them with a product/service.
What is selling?
Influencing how people choose to spend their time and money on entertainment is the purpose of
What is Entertainment Marketing?
Gathering info and using it to improve business decisions.
What is Marketing Information Management?
Name any 4 of the 7 core standards of marketing?
Distribution, marketing/info management, pricing, product/service management, promotion, selling, and financing.
Using sports to market products.
What is sports marketing?
Determining the best methods and procedures to be used so future customers are able to locate, obtain, and use the products/services of a company.
What is distribution?
One of the earliest forms of sports marketing.
The rate at which companies produce goods/services in relation to the amount of materials and number of employees utilized.
What is productivity?
Value of the next best alternative that you forgo when making a choice; measured in terms of benefits you are giving up
What is opportunity cost?
The value(cost) of products/services to customers.
What is pricing?
Assisting in the design and development of products and services that will meet the needs of prospective customers.
What is product service management?
Budgeting for marketing activities, obtaining the necessary financing and providing financial assistance to customers to assist them with purchasing the organization's products and services.
What is financing?
The minimum attendance and sales required to cover all expenses of organizing, promoting, and running the event.
What is breakeven point?
The number of times that a product/service is associated with an athlete, entertainer, or team. Usually occurs during an advertisement, show, or game.
What is gross impression?
Communicating information to prospective customers through advertising and other methods to encourage them to purchase your products and services.
What is promotion/advertising?