Value Stacking
This describes adding bonuses, guarantees and extra services to make an offer feel more valuable.
What is value stacking?
According to Hormozi, the most common pricing mistake entrepreneurs make is setting prices too...
What is low?
The type of market Hormozi says to avoid—where people need convincing they have a problem.
What is a cold market?
(Greg isn't cheating)
These are the four elements of a Grand Slam Offer: Dream Outcome, Perceived Likelihood of Achievement, Time Delay, and ___.
What is Effort and Sacrifice?
(Greg isn't cheating)
Hormozi uses a 'hot dog' metaphor to explain what really matters when making offers or running a business, he suggests that this one advantage beats all others.
What is a starving crowd?
Hormozi compares stacking value to building this type of meal at a fast food chain.
What is a combo meal?
Hormozi says your price should reflect this — the transformation, not the time spent.
What is the value?
A hot market has people who are already looking for this.
What is a solution?
To decrease time delay, you might offer this kind of onboarding.
What is instant or fast start?
This is the profession Hormozi compares entrepreneurs to when they solve urgent problems for money.
What is a doctor?
To make an offer more valuable, you should increase this - it's what your customer wants most.
What is the Dream Outcome?
This pricing tactic can help customers compare and favor your high-ticket offer.
What is price anchoring?
Hormozi suggests starting here when identifying your market — it’s the group you know best.
What is yourself or your past self?
To reduce customer effort, you can offer these types of services instead of DIY.
What are done-for-you services?
Hormozi says “make people rich, thin, or happy” — these are examples of what?
What are core desires or Dream Outcomes?
Offering a money-back guarantee primarily increases this element of value.
What is the Perceived Likelihood of Achievement?
True or False: The higher the price, the harder it is to sell.
What is false?
This acronym describes the four traits of a great market: Growing, Urgent, Easy to reach, and ___?
What is painful?
Increasing the Perceived Likelihood of Achievement can be done by showing this social proof.
What are testimonials or case studies?
Hormozi says you should sell this first — before features or logistics.
What is the outcome or transformation?
Hormozi says you should make your offer so good, your prospect would feel this way if they said no.
What is stupid?
Hormozi says raising your prices often forces you to raise this.
What is your service quality or delivery?
Hormozi says picking the right market is more important than having this.
What is a great product?
Hormozi describes a Grand Slam Offer as one that feels like this to the customer.
What is a no-brainer?
According to Hormozi, a great offer removes this — it’s what makes people hesitate.
What is friction or risk?