what is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service
What is promotion
100
What does applying the customer-orientation element of the marketing concept enable the business to do?
What is Offer products that consumers want to buy
100
Booking hotel rooms for vacationers is an example of __________ marketing.
What is service
100
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
What is Product
100
Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
What is Product
200
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
What is Product/Service management
200
According to the marketing concept, which option shows company commitment?
What is setting aside funds to research what customers want
200
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
What is Product management
200
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent
What is Tactic
200
By monitoring its sales and its customers' buying habits, what is a business often able to identify?
What is Popular products
300
Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
What is Product/Service management
300
What marketing career involves determining why customers do what they do?
What is Marketing research
300
What type of duties do customer-service professionals often perform?
What is Handling complaints
300
What is the overall reason that marketing strategies are designed and implemented?
What is Achieving planned goals
300
What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
What is Customers' product preferences
400
By increasing awareness of the need for environmental controls, what has marketing done
What is Improved the quality of life
400
What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
What is Advertising
400
A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18 to 34 years old. How is the business segmenting the market?
What is By demographics
400
To promote its summer menu, Danielle's Cafe plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
What is Tactic
400
What is one way that many businesses use the marketing information contained in sales reports?
What is To improve the effectiveness of salespeople
500
What does the selling function involve that makes it so important?
What is Contacting customers
500
What is at the center of all marketing activities?
What is Communication
500
Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?
What is Psychographic
500
Which market segment do customers in cold climates who need snow shovels and snow blowers represent?
What is Geographic
500
What does continuously monitoring internal marketing information enable businesses to do?