1
The interrelated activities involved in getting products from producers to consumers are known as marketing
a. concepts.
b. strategies.
c. functions.
d. research.
c. functions.
What marketing function helps marketers decide to whom to sell?
a. Financing
b. Marketing-information management
c. Product/Service management
d. Pricing
b. Marketing-information management
Which of the following statements is true about marketing functions:
a. Each of the marketing functions is independent of the others.
b. Marketing functions work together to get products from producers to consumers.
c. Some of the marketing functions are much more important than others.
d. The marketing functions are important to producers but not to consumers.
b. Marketing functions work together to get products from producers to consumers.
A novelty store owner ordered 500 Freddy Kreuger masks to sell during the Halloween season because they sold out early last year. This year, only 50 sold, and the owner was left with a large surplus. Which marketing function could have been used to prevent this situation?
a. Selling
b. Marketing-information management
c. Product/Service management
d. Pricing
b. Marketing-information management
Which marketing function helps marketers answer the question, "What are we going to produce or sell?”
a. Promotion
b, Selling
c. Product/Service management
d. Marketing-information management
c. Product/Service management
Which marketing function helps businesspeople forecast how much will be sold in a given period?
a. Channel management
b. Risk management
c. Promotion
d. Market planning
d. Market planning
Which of the following marketing functions helps businesses answer the question "Where will the products be offered?":
a. Promotion
b. Selling
c. Channel management
d. Product/Service management
c. Channel management
The marketing function which involves determining the dollar amounts it will cost customers to buy certain goods and services is called
a. cash discounting.
b. pricing.
c. marking.
d. break-even analysis.
b. pricing.
At an exhibit, an employee helps customers make selections of new items that appeal to them. Which function of marketing is the salesperson performing?
a. Pricing
b. Selling
c. Distribution
d. Promotion
b. Selling
Your job is to inform consumers about new services being offered by your business. You will be involved in what marketing function?
a. Promotion
b. Financing
c. Pricing
d. Distribution
a. Promotion