Vocab
A career involving the development of paid forms of nonpersonal presentation of ideas, images, goods, or services
Advertising
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Marketing
A career involving performing activities that increase customer satisfaction and create goodwill
Customer service
What skills do you need to succeed in working with others in marketing?
a. People skills
b. Creativity
c. Math skills
d. Technological know-how
a. People skills
What personal characteristic is helpful to marketers who are responsible for developing new sales programs?
a. Creativity
b. Honesty
c. Empathy
d. Integrity
a. Creativity
A career that involves responding to customer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
Sales
A career involving the selection of products so that the right goods are in the right place at the right time to make a profit
Merchandising/Buying
A career in which employees focus on the science of marketing, including strategic planning and budgeting, project management, process development, analyzing data, etc.
Marketing operations
What career involves determining why customers do what they do?
a. Sales
b. Distribution/Warehousing
c. Marketing research
d. Advertising
c. Marketing research
Which of the following is a job duty for advertisers:
a. Negotiating with vendors
b. Persuading people to buy what the company is selling
c. Running product tests
d. Managing crisis that may threaten reputations
b. Persuading people to buy what the company is selling
A career involving the use of the internet, social media, smartphones, and other technology to promote products and attract customers
Digital marketing
A career that involves performing acts to satisfy needs and wants; marketing products that are intangible
Service marketing
A career that involves the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services
Marketing research
Orlando's main job duties include resolving complaints and returns, answering questions, and creating goodwill. What marketing career does Orlando have?
a. Customer service
b. Marketing management
c. Service marketing
d. Marketing research
a. Customer service
What is at the center of all marketing activities?
a. Math
b. Technological skills
c. Purchasing
d. Communication
d. Communication
A career in which employees are responsible for establishing good relations between their business or organization and the public
Public relations
A career area in which employees focus on all marketing functions, including channel management, marketing-information management, pricing, product/service management, promotion, and selling
Marketing management
Tania's main job duties include organizing focus groups, product tests, and surveys. Tania likelyworks in
a. sales.
b. customer service.
c. marketing research.
d. public relations.
c. marketing research.
Which of the following is a job duty for a merchandiser/buyer:
a. Writing press releases
b. Negotiating with vendors
c. Designing advertisements
d. Organizing focus groups
b. Negotiating with vendors
A career that involves monitoring and developing one or more existing products or brands; planning the entire lifespan of a product or brand
Product/Brand management
A career in which marketers work to get a specific, measurable action from a targeted group of consumers, often by sending catalogs, postcards, faxes, folders, and emails directly to a consumer’s home or business
Direct marketing
At Paul's job, he's in charge of building a positive public image for his company. He develops relationships with the public and media and manages crises that may threaten his company's reputation. Which of the following marketing careers does Paul have:
a. Sales
b. Public relations
c. Marketing research
d. Product/Brand management
b. Public relations
Which of the following is a position within product and brand management:
a. Content strategist
b. Advertising director
c. Customer service manager
d. Marketing analyst
d. Marketing analyst