Marketing Basics
SEO stand for this?
What is Search Engine Optimization.
Which athletic brand introduced the iconic slogan “Just Do It” in 1988?
Nike
What iconic Stanley product was introduced in 1962, becoming a staple in the tool industry?
The Stanley PowerLock Tape Measure
Which company’s tagline is “Think Different”?
Apple
This ad from 1984 featured a woman with a big smile holding a bottle of soda in front of a diverse crowd, set to a cheerful song.
Coca-Cola.
(I'd Like to Buy the World a Coke)
This is the term for the practice of dividing a target market into smaller, more defined categories?
What is Market Segmentation
Which fast-food chain created the memorable slogan “Have it Your Way” in the 1970s?
Burger King
In what year did Stanley Tools acquire the Black & Decker brand, expanding its product portfolio significantly?
2010
Which beverage brand uses the tagline “Open Happiness”?
Coca-Cola
This ad famously features a golden retriever puppy sitting next to a bottle of beer, creating an image of companionship and relaxation.
Budweiser.
(Puppy Love ad)
The 4 P's in the marketing mix stand for
Product, Price, Place, and This
What is Promotion
What car brand launched the revolutionary “Think Small” campaign in the 1960s to market its compact cars?
Volkswagen
The Stanley Screwdriver
Which company uses the tagline “The Ultimate Driving Machine”?
BMW
this ad shows a man in a suit holding a briefcase, and the brand's iconic logo, with the tagline “Impossible is Nothing.”
Adidas.
A model that represents a customer's journey is known as a marketing __________.
What is a funnel
Which brand’s “Got Milk?” campaign became a cultural phenomenon in the 1990s?
California Milk Processor Board.
DEWALT’s “40V Max” line was introduced to compete with which power tool technology?
Lithium-ion battery technology
Which brand uses “Because You’re Worth It” in its advertising?
L'Oréal.
A campaign showing a series of close-up photos of people’s faces, each with different emotions, ended with the phrase “Real Beauty.”
Dove.
(Real Beauty Campaign)
This Marketing term refers to the unique space a brand occupies in the minds of consumers, differentiating it from competitors and aligning with customer desires.
What is a brand positioning?
In 2013, which beauty brand launched the “Real Beauty” campaign to promote body positivity and self-confidence?
Dove
DEWALT's first major product was a revolutionary power tool. What was it?
The radial arm saw.
Which company uses the tagline “It Keeps Going, and Going, and Going”?
Energizer
This ad shows a man confidently strutting in a suit, with the tagline “It’s Not Just a Job, It’s an Adventure.”
The United States Army
(Army Strong Campaign).