Camera Shots
What shot shows a person from around the waist/chest up?
Medium Shot (MS)
What movement turns the camera from side to side?
Pan
What does the R in RISE stand for?
Responsibility
Name three symbolic codes.
Setting, costume, facial expressions and body language
What is the main purpose of your video?
To positively promote the school and its values
What shot could establish the whole school, oval or large location?
Extreme Long Shot (ELS)
What movement follows a student as they walk?
Tracking
How could you visually represent Support in a school promotional video without using dialogue or text?
E.g. show students helping each other, working collaboratively or including others, using positive facial expressions and body language.
Students are wearing their correct school uniform. Which symbolic code is being used?
Costume/clothing
Who could be the audience for a school promotional video?
Prospective students, families and the school community
What shot could emphasise a student's expression or school badge?
Close-Up (CU)
What angle could make someone appear confident or powerful?
Low Angle
E.g. show students helping each other, working collaboratively or including others, using positive facial expressions and body language.
Support
Students are smiling and laughing together in the promo. Which symbolic code is being used, and what could it communicate?
Facial expressions – happiness, friendship, belonging or enjoyment
Why should you use different shots, angles and movements?
To make the video engaging and communicate meaning
Students are working together at an outdoor table. What shot could you use?
MS or LS – shows the students working together
What is the difference between a tracking movement and a dolly movement?
Tracking moves the camera alongside or follows a moving subject, while a dolly moves the camera smoothly towards or away from the subject.
What could you film to represent Responsibility?
E.g. putting rubbish in a bin or caring for school equipment
A group of students walk confidently together with their heads up and positive posture. Which symbolic code is being used, and what could it represent?
Body language – confidence, pride, belonging or positivity
Why should every shot in a school promotional video have a clear purpose?
Each shot should communicate something positive about the school and help persuade the audience that it is a welcoming and supportive place.
You want to show both the school environment and students positively interacting within it. Which TWO shot types would you combine, and explain what each would communicate?
ELS to establish the school environment and MS to clearly show students positively interacting. Answers may vary if choices are justified.
LS of student walking. Improve this shot list description and select a purposeful angle, shot type & movement for the shot.
Answers will vary.
Design a shot representing ONE RISE value without dialogue.
Answers vary – e.g. students helping each other = Support
You want the school to appear welcoming and positive. Choose a setting and TWO other symbolic codes you could use. Explain your choices.
Answers vary. E.g. school entrance + correct uniform + smiling facial expressions could represent the school as welcoming, proud and positive.
Design the perfect promo shot: location, action, shot and RISE value.
A: Answers vary but must deliberately connect the media choices to a positive representation