Name the final stage of Lewin's Change Mode
Refreeze
Name the 4Ps of the Marketing Mix
Product, Price, Place & Promotion
Name the two forms of competitive advantage
Cost advantage and Differentiation
Name the two external components of the SWOT
Opportunities & Threats
How many minutes planning time will you have in the external exam?
15 minutes
What does KPI stand for?
Key Performance Indicator
How many monthly users does TikTok have globally?
A - 1 billion
B - 1.5 billion
C - 2 billion
B - 1.5 billion
Name 3 stakeholders within the operating environment
Customers, Competitors, Suppliers, Interest groups
Name 3 essential components of a Force Field Analysis
Any of the following:
Driving forces, change being considered, resistant forces, rankings, actions to weaken resistant forces
Name 3 points of differentiation on a facial razor
Any 3 of the following:
Number of blades, moisture strip, grip, pivot head, replaceable heads, wall fastener
Name the two outcomes of performance management
Retraining & Redudancy
Which business success criteria is MOST appropriate when evaluating a strategy aimed at improving market share?
Competitiveness
Name the 4 stages of the employment cycle
Acquisition, Development, Maintenance & Separation
Which quadrant of the power interest grid does 'keep informed' belong?
4, or bottom right corner, or high power with low interest
Of these business names; which one is fake:
1. Curl Up & Dye
2. The Codfather
3. Pasta la Vista, Baby!
4. Thai Tanic
3. Pasta la Vista, Baby!
The 5th step in Kotter's Change Model
Empower Action
Which vacuum cleaner company lost millions of dollars with a disastrous 1992 marketing plan to give away free round trip plane tickets with the purchase of a vacuum cleaner?
A - Hoover
B - Dyson
C - Shark
D - Electrolux
A - Hoover
Name 3 of the 5 reasons for resistance to change
Any 3 of the following:
Unknown, Fear, Trust, Communication, Timing
Which analytical tool suits the following scenario;
'A major pool builder has noticed a downturn in demand due to smaller housing blocks. The Managing Director wants to also offer spas which means that employees will need to accept that their jobs will include selling rather than just building/installing.
Analyse the effect of this renewal strategy on a range of stakeholders.'
Power Interest Grid
Who said, "Why join the navy if you can be a pirate?"
Name 4 management styles relevant to the change process
Autocratic, Persuasive, Consultative & Participative
Whose principle, often used in business (aka the “80/20 rule”), states that 80% of the outcomes come from 20% of the causes?
Pareto Principle
A car manufacturer benefits from reduced production costs after a nearby university develops a specialised engineering program, producing highly skilled graduates who are readily available for hire.
What is the business concept described above?
External economies of scale
Name two high-risk management strategies to overcome resistance to change
Manipulation and threat
What is the date and time of the Business Exam?
Thursday, 30th October at 8:30am