Nervous System
Two major divisions of the human nervous system.
Central Nervous System and Peripheral Nervous System.
Researcher who investigated Classical Conditioning.
Pavlov (1897)
The implicit rules, governing attitudes, and behaviours
expected from a certain culture or society.
Social Norms
A form of antisocial behaviour that involves an
unfavourable or negative attitude towards a group of people.
Prejudice
Investigated whether reinforced behaviour would be repeated (strengthened).
Skinner (1948)
Two subdivisions of the Peripheral Nervous System.
Somatic Nervous System and Autonomic Nervous System.
Researcher who investigated Operant Conditioning.
Skinner (1948)
Agreeing with attitudes and beliefs of others and keeping contradictory attitudes or beliefs to themselves.
Compliance
The action that expresses the attitude of prejudice.
Discrimination
Investigated context-dependent memory (matched vs. mismatched learning environments).
Grant et al. (1998)
Two branches of the Autonomic Nervous System.
Sympathetic Nervous System and Parasympathetic Nervous System.
Researcher who investigated Social Learning Theory.
Bandura (1977)
Behaviour that conforms to social norms and is thus
both acceptable and expected for people in a given social or cultural setting.
Normative behaviour
Attributing personal successes to internal factors, such as effort or intelligence, while blaming external factors for failures.
Self Serving Bias
Investigated social learning theory: modelled behaviour (aggression) learned by children.
Bandura (1977)
Transmits sensory information into the Central Nervous System and carries motor commands from the CNS to the skeletal muscles.
Somatic Nervous System.
The reappearance of an extinguished response after a rest period.
Spontaneous Recovery
When a belief or attitude is accepted by a person and their behaviour reflects this.
Internalisation
Seeking and favouring information that supports pre-existing beliefs, while ignoring contradictory evidence.
Confirmation Bias
Investigated pictorial depth perception in sub-cultural groups in Africa.
Hudson (1970)
Activates the 'fight-flight-freeze' response.
Sympathetic Nervous System.
Researchers who conducted the 'Little Albert' experiment on learned fear responses.
Watson & Rayner (1920)
Famous experiment that investigated power and status in groups (double points if you can name the researchers).
Stanford Prison Experiment (Haney, Banks & Zimbardo, 1973)
Blaming a person or group for a negative action, event or result.
Scapegoating
Investigated behaviour of individuals towards other in-group members and out-group members (social identity theory).
Tajfel (1970)