Retail
is the activity of selling products and services, in exchange for money.
What is retail?
What are things Vendors help with?
Connect, discover needs, provide solutions, confirm
What are the 4 main steps to a sale?
When you build strong relationships with clients and they trust your recommendations, you prebook and follow up by keeping a client file and provide VIP cards, referral cards, etc.
What is how to maintain client retention?
The word is commonly applied within the retail industry and refers to the approaches and techniques related to merchandising, promotional activities, and site selection.
What is (retail) strategy?
Direct
Catalogue
Internet
Video kiosks
What are examples of retail channels?
What are Trade Shows?
Train and be knowledgeable, USE the salon products, know F.A.B., monitor trends.
"Love it, Breathe it, Live it"
What is how you prepare yourself to be a professional?
By being honest, creating meaningful connections, be sincere or authentic, display confidence, cultivate strong communication skills, and treat every client with dignity and respect.
What is how to build trust with clientele.
By considering: The Target Market, The Format, The Competitive Advantage & The External Environment.
What is how a retail market strategy is created?
Independant, Chain, Franchising, Leased departments
What are retail classifications?
have all the latest info on new products
will work with salons to help increase sales
What are sales reps?
develop rapport, create a warm, inviting atmosphere, acknowledge them in a professional and friendly manner.
What is how to create a connection with clients?
It refers to the number of first-time clients that return to the salon for a second visit, NOT to WHOM the client returns to. It is how the salon can measure growth. Also an important way to determine employee advancement and compensation. It is you "True Quality" score.
What is client retention?
Cost, Demand, Competition, Legal Regualtions
What are factors of Pricing Strategies?
Introduction, Growth, Maturity, Decline
What is the lifecycle of a trend?
learn latest techniques, keeps you on the "cutting" edge, your reputation will precede you
Where are they now (present state)? Where do they want to be (desired state)? What is important to them (time, money,etc.)?
show you appreciate them, reward program, discounted services/treatments, referral program, celebration acknowledgements, holiday specials, etc.
What are ways to promote client retention?
Economy, Family, Values, Beliefs, Customer Service.
What are Purchase Influences?
Fad, Fashion, Staple, Seasonal
What are Industry trends?
preparation and planning, Retail and skill development, compensation and motivation, sales goals and forecasts.
What are ways to create a successful retail team?
Make expert recommendations by repeating needs and providing solutions. Know at least 1 product. What it "is" (product name), What it "gives" (results), and the "How" (usage)
What is how to be a "Fierce Expert"
They are returning clients. They will indicate who is building a clientele and who is not. It does not determine the salon's ability to retain a clientele.
What are requests?
Collecting DATA, Enhancing COMMUNICATION, Improving PRODUCTIVITY
What are 3 ways technology is influencing salons.