Parisleaf:
By the Numbers
Fueled by Vision
Teamwork Torque
The Secret Sauce
Niche Knowledge
100

This is the year that Parisleaf became a company.

What is 2010?
100

Parisleaf’s 10-Year Target is to become this in the world of nonprofit fundraising campaign branding.

What is "the go-to agency"?

100

This foundation’s innovative “Fox Insight” program has engaged over 48,000 participants to share lived experiences with Parkinson’s, accelerating global research through collective data.

What is the Michael J. Fox Foundation?

100

After a stressful partner presentation, you send a short message acknowledging everyone’s effort and energy before diving into what could improve. That moment keeps this value at the center of the effort.

What is Gratitude?

100

This visual expression of language gives shape to a brand’s personality — because even fonts have feelings.

What is typography?

200

By the end of the decade, Parisleaf aspires to help its partners raise this many billions of dollars.

What is $25B?

200

This percentage of the company’s clients will come from the nonprofit sector — a reflection of staying true to its niche.

What is 100% ?

200

Home to over 90,000 works of art spanning 5,000 years, this “people’s museum” inspires wonder and connection by making art accessible to all.

What is the Minneapolis Institute of Art?

200

This Japanese word mentioned in our Integrity value means “continuous improvement.”

What is Kaizen?

200

When partners talk about the quiet phase of a campaign, it’s not about silence — it’s about building early momentum with these key supporters before going public.

Who are lead or major donors?

300

Parisleaf’s Team Health score target for 2025 and beyond sits here on a 5-point scale.

What is 4.3?

300

The primary audiences Parisleaf serves are nonprofits in these five sectors: Higher Education, Healthcare, Conservation, Arts & Culture, and this one.

What is Human Services?

300

With more than $444 million reinvested annually into charity care, community programs, and unreimbursed Medicaid costs, this organization proves healthcare can be both local and compassionate.

What is OhioHealth?

300

You’re in a high-stakes meeting and need to give feedback that could sting — but you choose your words carefully to tell the truth with kindness. That’s how we define this Parisleaf ideal.

What is Candor?

300

According to research, and our strategic partner Advancement Resources, this is the longest an audience can should go without needing a break.

What is 90 minutes?

400

This is the percentage of Parisleaf’s revenue that will come from long-term partnerships by the end of 2027.

What is 50% ?

400

Parisleaf’s purpose statement says, “We believe money is mission fuel in the right hands.” We exist to be this to our partners.

What is the right hand to your right hands?

400

They’ve preserved over 48,200 affordable homes across the country, providing stability and dignity to more than 152,000 people — including families, seniors, and individuals with special needs.

What is Mercy Housing?

400

A deliverable misses the mark, and instead of blaming unclear direction or client feedback, you reflect on what you could have done differently. That’s a textbook example of this Parisleaf practice.

What is looking in the mirror first?

400

With alumni donor counts declining for three decades and trust in higher ed eroding, this 2023 initiative was launched to help institutions realign strategy through research and reflection.

What is the National Alumni Survey?

500

The number of states that Leaflets hail from.

What is eleven?

500

Our entire business model — from strategy to creative to client relationships — revolves around this word, which fuels both impact and trust.

What is partnership?

500

Contributing more than $7.4 billion each year to its state’s economy and supporting nearly 62,000 jobs, this university system is fueling knowledge, opportunity, and progress across the Carolinas.

What is the University of South Carolina?

500

Empathy isn’t just about feelings — it’s a practice of building clarity, connection, and care. That’s why this kind of listening is one of our core empathy behaviors.

What is reflective listening?

500

At its core, Unreasonable Hospitality teaches that excellence in any business isn’t about what you serve, but about how you make people feel — or as Guidara says, turning this into your competitive advantage.

What is human connection?

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