Let's Get Personal
This CMMS colleague honed their early design skills by hand-drawing daily specials on a deli chalkboard in their hometown grocery store.
Who is.. Cathy Clarke?
These students, usually current undergraduates, are featured in videos, photos, and social posts to build authenticity and show future students what campus life really looks like.
Who are.. student ambassadors?
This famous Rochester dish features macaroni salad, home fries, and assorted meats stacked together, basically what happens when you let your midnight cravings design the menu.
What is.. a Garbage Plate?
This RIT event brings thousands of visitors to campus each spring to see robots, rockets, art, science, and at least one project involving fire, carefully supervised, of course.
What is.. Imagine RIT?
This large African animal’s name means ‘river horse’ in Greek.
What is.. the hippopotamus?
This CMMS colleague has created more than 50 books, been featured in Focus magazine, and has traveled to remote villages by small planes landing on dirt or grass runways.
Who is.. Jorge Samper?
This recruitment event brings visitors from across the country and typically requires the admissions team to answer at least one question about where to find lunch.
What is.. Open House?
This canal, completed in 1825, fueled Rochester’s explosive growth and helped the city earn its early nickname, ‘The Flour City.’
What is.. the Erie Canal?
This RIT tradition involves illuminating a large structure with thousands of coordinated lights, proving that engineering and photography students do in fact enjoy teamwork.
What is.. the Big Shot?
This animal is the only mammal capable of true sustained flight, and no, your cat jumping off the couch does not count.
What is.. a bat?
This CMMS colleague once wrestled an alligator and somehow still boasts a perfect record of zero broken bones.
Who is.. David Matchett Putz?
This important document keeps every campus department from using Papyrus font, ten different logos, and a color palette inspired by someone’s favorite sweater.
What are.. branding guidelines?
This local weather pattern creates winter storms so intense that residents measure snow not by inches, but by whether or not they can still see their car.
What is.. lake-effect snow?
This beloved RIT tradition involves teams battling it out in a massive pit of wet dirt, resulting in campus bragging rights, unforgettable photos, and at least one person losing a shoe forever.
What is.. Mud Tug?
This famous playwright wrote 38 plays, 154 sonnets, and is responsible for more than 1,700 English words.
Who is.. William Shakespeare?
This CMMS colleague learned the hard way that homemade skateboards aren’t OSHA-approved, dislocating their ankle at age 13.
Who is.. Cea Dorn?
This term describes the specific group of consumers most likely to buy your product, and the audience your messaging is designed to reach.
What is.. a target market?
This Rochester-born abolitionist and orator published The North Star newspaper and became one of the most influential voices of the 19th century.
Who is.. Frederick Douglass?
Known for being competitive, loud, and endlessly spirited, this RIT student group turns every hockey game into a full-blown community celebration.
What is.. the Corner Crew?
This common household item was originally marketed as wallpaper cleaner before becoming one of the most iconic children’s toys of the 20th century.
What is.. Play-Doh?
This CMMS colleague once invested in hundreds of Beanie Babies, convinced they’d fund an early retirement… yet somehow still shows up to work every day.
Who is.. Ilene Avallone?
This key performance metric in higher-ed recruitment measures the percentage of admitted students who ultimately decide to enroll, making it one of the most closely watched indicators of institutional health.
What is.. yield rate?
This Rochester landmark shoots 96 million gallons of water into the air every day, mainly to remind locals that yes, the river does run backwards.
What is.. High Falls?
This is the approximate size, in acres, of RIT’s main campus, a space so large it contains woodlands, wetlands, and enough bricks to make LEGO nervous.
What is.. 1,300 acres?
This Italian city is the birthplace of the Renaissance and home to famous works by Michelangelo and Leonardo da Vinci.
What is.. Florence or Firezne?