Dystopian "isms"
a political theory derived from Karl Marx, advocating class war and leading to a society in which all property is publicly owned and each person works and is paid according to their abilities and needs.
What is Communism?
the duplication, either exact or approximate, of any element of language, such as a sound, word, phrase, clause, sentence, or grammatical pattern
What is Repetition?
Attempting to convince an audience that they should do something because “everyone else is”
What is Bandwagon?
refers to the logical thinking and reasoning of the argument. Its main concern is the idea and the supporting evidence that proves the author’s stance or claim.
What is Logos?
By law, advertisers have to tell the truth, but sometimes, they use words that can mislead viewers.
What is Weasel Words?
A political system headed by a dictator in which the government controls business and labor and opposition is not permitted.
What is Facism?
a verbal description, the purpose of which is to exaggerate or distort, for comic effect, a person’s distinctive physical features or other characteristics.
What is Caricature?
a device by which the propagandist carries over the authority, sanction, and prestige of something we respect and revere to something he would have us accept.
What is Transfer?
the use of marketing to support a particular message or cause
What is Advocacy Advertising?
Advertisers do not give you the full story about their product.
What is Omission?
prejudice against or in favor of people belonging to a particular social class.
What is Classism?
a statement that appears to be self-contradictory or opposed to common sense, but upon closer inspection contains some degree of truth or validity.
What is Paradox?
The use of “loaded words” that carry extreme positive or negative connotation
What is Glittering Generalities?
all the ways in which equipment is used to tell the story in a media text
What is Technical Codes?
Specific groups of people that advertisers want to reach
What is Target Audience?
a social theory favoring freedom of action for individuals over collective or state control.
What is Individualism?
positioning side by side or close together mismatching elements, something resulting in comin incongruity
What is Juxtaposition?
seeming to be everywhere; omnipresent
What is Ubiquitous?
A product is shown as something that brings families together, or helps them have fun together
What is Family Fun?
Viewers associate a product with an elite or rich lifestyle.
What is Snob Appeal/Elitism?
A form of government where the state controls the people. There is one official party, one agenda, and anything going against it is considered illegitimate.
What is Totalitarianism?
Comedic, and offers light social commentary. It is meant to poke fun at a person or situation in an entertaining way.
What is Horatian Satire?
below the threshold of awareness; subconscious
What is Subliminal?
Stamp of approval from (1) a celebrities, (2) normal people, or (3) professionals
What is Endorsements?
The suggestion that some, almost miraculous discovery, makes the product exceptionally effective.
What is Magic Ingredients?