Financial Basics
Product Mix, Cost of Goods Sold, Price, including Rebates, Discounts, Programs and Offers all affect a companies profitability.
All the above
A. Lead with a premium product and apply discounts to get to the retailers desired price point.
B. Determine the price point and value desired, the select the appropriate Syngenta product.
C. Utilize Fighting Brand if necessary.
D. a and b
E. b and c
Out of the options above if a retailer is looking for a cost effective option then Syngenta would want to proceed by using option B.
E. b and c
John is thinking about offering a 10% LPI offer to Retailer ABC. All John needs to consider is what additional volume he needs to sell to offset the discount.
He needs to consider what additional volume he needs to sell to offset the discount. He also needs to consider, how it is going to change the retailers behavior and also his competitors response.
A value proposition answers all of the following questions.
A. What are you selling?
B. What is the price?
C. Who is it for?
D. What do they get out the product at the end?
E. All questions are valid.
It does not answer, what is price?
Product sold from the distributor to an independent retailer.
Product sold from Syngenta to the retailer.
Product sold to a grower by an IRC (Integrated Retail Channel).
All these factors contribute to a dealer purchase summary.
False, Product sold from the distributor to an independent retailer and Product sold to a grower by an IRC (Integrated Retail Channel) contribute to DPS.
Juan and Samantha are both representatives. Juan is offering a $10,000 LPI offer to a small account. Samantha is offering the same $10,000 LPI offer to an account significantly larger than Juan’s. The discount percentage of the offers will be equal since the dollar amounts are the same.
False
Fighting Brands are placed to compete head to head with competitive branded products.
False, they are used to compete with generics.
RMI's and LPI's both share the same strategic response.
False, they support our pricing strategy, they drive incremental sales and they both drive channel behavior.
The brand ladder is meant to confuse the retailer, offer a cheaper price for growers, offer a product strategy for long-term objectives and over all marketing gimmick.
offer a product strategy for long-term objectives.
Syngenta revenue is based on financial reporting from net DPS.
Retailer ABC buys Brand X for $80 per gallon (after all rebates applied). Retailer ABC sells 10 gallons of Brand X to a grower for $100 per gallon. The Retailer’s gross margin percent is 30%.
20%
There is no difference between VAP and Private Label Brands.
False, neither are Syngenta branded product but the VAP has a differentiated product formula.
Jose and Jessica are both sales representatives. Jose is offering a $10,000 LPI offer to a $50,000 account. Jessica is offering a $20,000 LPI to a $100,000 account. Jose's offer would be a higher discount.
Our definition of a brand is stamp of quality to re-assure customer on source and quality.
Set of perception in the mind of the customer which drives their choice.
Forecasting is the process that...
Gives the best current and best view of demand.
A.Selling 25 gallons of Product A with a cost of $7 per gallon at a net price of $15 per gallon.
B. Selling 20 gallons of Product B with a cost of $5 per gallon at a net price of $20 per gallon.
C. Selling 30 gallons of Product C with a cost of $10 per gallon at a net price of $15 per gallon.
They are equal options
Out of all these options above, C provides the highest gross profit dollars.
B is correct
The difference between Private Labels and Fighting Brands.
The fighting brand is Syngenta brand, while the private label is not.
Sallie is a sales representative. Her RMI offers only impacts competitor pricing.
Her RMI affects Syngenta product strategy, Syngenta profitable, competitor pricing, and her fellow representatives pricing with their account(s).
Contains 4 active ingredients and 4 modes of action. Provides you with maximum yield potential. Peace of mind for season long control. Flexible application timing to meet your needs are all benefits when it comes to marketing our brands.
False, Contains 4 active ingredients and 4 modes of action is not a benefit.
Product sold from Syngenta to the retailer constitutes to an SAP sale.
False, Product sold from Syngenta to the distributor.
Retailer ABC buys Brand X for $80 per gallon (after all rebates applied). Retailer ABC sells 10 gallons of Brand X to a grower for $100 per gallon. The Retailer’s gross margin percent is 30%.
20%
In 2025 Joe lost product acres of his tier one products to tier 3 products. As a result of this change in tiers he will have to sell an equal amount of tier 3 products that he originally did with tier 1.
False, he will have to sell more tier three products than the previous years of tier 1 product.
For 25% margin product, a 10% discount would require 25% volume increases to break even.
False, it would take 67% increase in volume.
$100 product example - $75 COGS = 25% margin ($25 profit per unit)
Discount the price 10% = $90 price - $75 COGS = 16.67% margin ($15 profit per unit)
Divide the new margin by the original -16.67%/25%=67%
According to a value map, when a new product on the map is in the higher price box, its ____ _____ are also better
perceived benefits
a. District Sales Plan, Territory Sales Plans, & Account Sales Plans.
b. Update Sales Plan Quantity.
c. Projected Ending Inventory Prior to Fill Programs Quantity & Projected Fill Programs Quantity.
Out of all these options, a and c data elements of Sales Planning in SFDC are used as an input to the monthly CU forecasting cycle, supporting the development of the sales forecast (financial and supply forecast) for each district and commercial unit.
False, all of the above.