Definitions
The index to see how many people click on your ads
What is "Click-thru Rate"?
How long a customer relationship will last and how many purchases are questions Zodiac uses to calculate
Customer Lifetime Value
Customers that you know who they are and you show them love
Who are “High Value Customers”?
The number of visitors who leave your website after viewing only one page
What is “Bounce Rates”?
A strategy described by Peter Fader as being a very expensive risk
What is “1:1 Marketing”?
The measurement of total costs to acquire a single paying customer for your business
What is “Cost per Acquisition”?
It’s the percentage of “Click-thru Rate” and “Conversion Rates” to determine how many percent who come on your website finish by engagement with your service
What is “Conversion Rates”?
The standard textbook measurement is inaccurate according to Zodiac
Customer Lifetime Value
Customer who you reduce costs associated with them and are selective about your acquisition of them
Who are “Low Value Customers”?
The measurement of total costs to acquire a single paying customer for your business
What is “Cost per Acquisition”?
One of three factors that are multiplied in Zodiac’s equation for CLV
What are Churn Risk, Purchase Propensity, and Spending Habits?
By profiling, understanding their unique needs and adjusting the offering to each one, you can properly use CLV in what?
What is “Segmentation”?
The rate at which a customer stops doing business with an entity
What is “Churn Rate”?
These two things work together to collect and use customer data and transaction history
What are “CLV and Google Analytics”?
You should probably wait a year or two to think about adding these kinds of activities to your CLV
What are Non-Transactional?