Who Am I
Loyalty Program
100

I am an interactive tool that clearly explains actions to take in order to ensure a secure fuel site.  I have videos, exercises and explanations.  I am mandatory for each employee and must be accompanied with manager’s explanations.

Fuel operations e-learning in Workday


100

How can we verify how many miles / Points the customer received with their transaction?

On the POS receipt.

(we can see the amount of Air Miles from the present transaction. For the customer to know their balance, they must call Air Miles or go online).

200

I contain all the actions that must be taken during an incident or event.  I have step by step directions for each one.

Store Emergency Procedures guide

200

What is the advantage of having the Loyalty programs in the stores?

Creates customer loyalty therefore creating traffic and extra sales.

300

I have great formative power.  I allow the transfer of information to all team members.

Manager 

300

How can we inform the customer about the program?

By presenting the Air Miles/ Optimum  pamphlet.  If there are no pamphlets left, we can briefly explain the program to the customer. 


400

I am a checklist for fuel sites. I can be used both inside and outside and my role is to make sure that my site is safe and ready for business.

Forecourt inspection form (fuel inspection form)/ Visual Site Inspection

400

Can you explain what the FQCC program is?

It is the Quebec camping and caravanning federation.  If a customer fuels in a Couche-Tard or Circle, and is a member of the FQCC, he will receive a 2% discount on his fuel.  This program is not applicable on merchandise, but Air Miles is!

500

I am a communication tool that allows the transfer of information, requests and policies to be respected. I have to be signed by all and I have to be kept.

Meeting Agenda

500

A Customers can earn Bonus Miles 

When selecting products that are part of the merchandising period’s promotions.

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