Definitions
A label that makes searching online easier in social media
Hashtag
This step should be taken before pressing “send” on a risqué or compromising social media post, ensuring you avoid impulsive decisions.
Thinking twice or counting to 100
This type of social media lets people or organizations share regular posts on different topics, often with pictures, or videos. Popular examples include WordPress and blogger.
Blogs
These three mediums are considered the most popular forms of traditional media.
Radio
Television
Newspapers
This theory examines how media users with different characteristics are affected by the mass media.
Individual Differences Theory
When something shared online is spread by others and becomes a phenomenon.
Going Viral
This is when an image or text ends up being stored on hundreds, thousands, or even tens of thousands of computers worldwide because someone screenshot it
losing control of an image or text
This platform is known for short, “in the moment” updates, often consists of brief text, images or videos, it uses hashtags to start real time conversation and is a top choice for microblogging.
Vehicle culture and long commutes in Canada have kept this type of traditional media alive.
Radio
This theory works hand in hand with the facets of perception discussed in Chapter 2 of the textbook
Cultivation Theory
A network sealed off from the general internet for secure use.
Intranet
This is the main truth to remember about anything you post on social media – it can be stored on computers worldwide and is impossible to fully control once shared.
media is permanent
This social media platform focuses on professional networking, allowing users to showcase their work experience and connect with other professionals, as well as offering job search tools and sharing ideas.
In an effort to modernize, many traditional media outlets have established a monetary barrier that prevents users from accessing an article or website. This is known as a ________
Paywall
This theory states that media messages are driven home through redundancy and have profound effects over time.
Cumulative Effect Theory
When internet service providers treat their clients equally.
Net Neutrality
This can happen when someone takes a screenshot or save an image that was shared using this feature, such as apps like Snapchat or Instagram Stories.
Disappearing Content
This type of collaborative website allows users to edit and create linked web pages through a web browser. The most famous example of this is an open encyclopedia with content that is generated by users.
Wikipedia or Wikis
Based on Harold Innis's theory, traditional media is classified as a _______-binding media.
Space-Binding media
This theory suggests that the amount of media attention given to an issue affects the level of importance in the eyes of the consumers.
Agenda-setting Theory
Social environments used by participants to share information and messages at low to no cost.
Social Media
Many of the people who have access to your social media platform that are not your friends and aim to profit from any misstep you make.
Quasi-strangers
This social media platform allows users to chat with friends using private messaging, voice calls, and video calls. It competes with services like Skype and offers strong security to keep your conversation safe.
WhatsApp or Signal
List one advantage and one disadvantage of traditional media.
+ Easy to disconnect from
- Slow compared to social media
This type of binding media, as theorized by Harold Innis, is considered durable and long-lasting. Examples include oral stories, songs, and traditional dances.
Time-Binding Media