Coffee Types & Abbreviations
What does “ESP” stand for on a café menu?
Espresso
What is the most commonly ordered coffee in Australia?
Flat white
What is the ideal extraction time for a standard espresso shot?
25 to 30 seconds
How many cloths must you use when making coffee?
Two: one for the steam wand, one for the bench and machine
What is a brand?
A customer’s overall perception of a business
What is the difference between a flat white and a latte?
A flat white has less microfoam and is served with less milk than a latte.
What term do Australians commonly use for two espresso shots?
Double shot
What kind of milk texture is ideal for a latte?
Silky microfoam with no visible bubbles
Why are separate cloths required in a café?
To prevent cross-contamination and protect customer health
Who said, “Your brand is what people say about you when you’re not in the room”?
Jeff Bezos
What does a “L” on a docket usually stand for?
Latte
What makes the Australian coffee menu style unique?
It includes specific drinks like long black, short mac, and magic, often not found elsewhere.
What is milk stretching?
The process of introducing air into milk during steaming to create foam
What should you do immediately after steaming milk?
Purge and wipe the steam wand with the dedicated cloth
Are brands only used in business?
No they’re also used in personal identity, politics, social media, and more
How is a cappuccino traditionally structured?
Equal parts espresso, steamed milk, and foam.
Which city is considered the coffee capital of Australia?
Melbourne
What is espresso channeling?
When water flows unevenly through the coffee puck, causing uneven extraction
What could happen if the same cloth is used for both the bench and steam wand?
Cross-contamination and potential foodborne illness
What is the difference between branding and marketing?
Branding is perception; marketing is promotion and communication of that brand
What’s the difference between a long black and an Americano?
A long black has espresso poured over hot water; Americano is water over espresso
What is a “magic” coffee in Australia?
A double ristretto topped with milk in a 5 oz cup — stronger than a flat white.
How do you texture milk for a cappuccino correctly?
tretch until about 40°C, then spin to 65–70°C, creating thick, smooth foam with no visible bubbles
What should you do if a coworker uses the wrong cloth for the steam wand?
Politely correct them, replace the cloth, and reinforce proper hygiene procedures
How can customer experience build a brand without advertising?
Through word-of-mouth, emotional connection, consistent service, and public perception