Para-Sports
Cripvertising & Branding
Social Media & Self-Representation
Key Findings (Our Slides)
Commodification
100

The highest level of sports for para-athletes.

What is the Paralympic Games?


100

The term “Cripvertising combines “crip” and what other word?

What is “advertising”? 

100

Sharing your life online to create an image or "brand" is called this. 

What is self-branding?

100

Showing disability as part of personal branding on social media. 

What is Cripvertising?

100

What system is commodification most connected to? 

What is capitalism?

200

This para-sport involves a ball and a net.

What is wheelchair basketball?

200

The self-promotion of athletes is often called this.

What is self-branding?

200
When someone shows who they are through online posts, it's called this.

What is self-representation?

200

The action or process of treating something as a mere commodity.

What is commodification?

200

Turning public goods into private ownership is called what?

What is privatization?

300

Racing chairs and prosthetic legs are described as?

What are assistive technologies?

300

Cripvertising connects disability with this social media trend.

What is influencer culture?

300

People who promote themselves online are called this.

What are influencers?

300
Posts that show pride in both disability and LGBTQ+ identity is this.

What is disability pride or queer representation?

300

When workers are treated like machines or numbers, what is this called?

What is dehumanization?

400

Prosthetics can act as both a necessity and a symbol of this kind of social mobility.

What is upward (economic) social mobility?

400

Paralympians use this platform to control their image and promote brands.

What is instagram?

400

Sharing messages of strength and confidence shows this idea.

What is empowerment?

400

The authors say visibility can help people see disability as what?

What is normal or positive?

400

What word describes when people are valued by what they own?

What is materialism?

500

The combination of prosthetics and fashion in Paralympians’ posts.

What is a “prosthetic aesthetic”?

500

Cripvertising can both challenge stereotypes and support this system.

What is neoliberalism?
500

The influencer-like fame achieved through personal branding and visibility on Social Media.

What is a Microcelebrity?

500

What do the authors want to see more of on social media?

What is authentic and inclusive representation?

500

Which theorist is known for the idea of "McDonaldization"?

Who is George Ritzer?

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