Digital Marketing Basics
This type of marketing uses digital technologies like the internet and AI to sell products or encourage actions.
What is digital marketing?
This type of digital marketing appears with a “Sponsored” tag on Instagram or TikTok.
What is sponsored social media content?
This measures how much it costs to acquire one additional customer.
→ What is CPA (Cost per Acquisition)?
If it costs $50 to get one customer, this metric equals $50.
→ What is CPA?
A type of technology commonly used in digital marketing.
What is the internet? / What is AI? / What is digitized data?
These ads appear before or during videos on platforms like YouTube.
What are YouTube ads?
This measures how much it costs to get 1,000 impressions.
→ What is CPM (Cost per Mille)?
If you pay $20 for 1,000 impressions, your ____ is $20.
→ What is CPM?
This is the main goal of digital marketing campaigns.
What is to sell a product, service, or encourage an action?
This type of advertising appears at the top of Google search results.
→ What is paid search advertising?
This measures how much money was made per dollar spent on advertising.
→ What is ROAS (Return on Advertising Spend)?
If your ad made $400 and you spent $100, this metric equals 4.
→ What is ROAS?
Digital marketing differs from traditional marketing because it primarily uses this type of platform.
What are digital/online platforms?
Companies send these directly to customers’ inboxes to promote products.
→ What are newsletters?
This measures how many people clicked after seeing the campaign.
→ What is CTR (Click Through Rate)?
If your CPA decreases while sales stay strong, your campaign is becoming more _____.
What is efficient?
Billboards and newspaper ads are examples of digital marketing.
What is not an example of digital marketing?
This metric-based ad type charges companies to appear in search engine results.
→ What is paid advertising on search engines?
If 100 people see an ad and 5 click on it, this metric would be 5%.
→ What is CTR?
A higher version of this metric means more people who saw the ad actually clicked.
→ What is CTR?
If ROAS is below 1, the company is likely doing this financially.
→ What is losing money?