The ATI textbook situates the Network Era roughly between these two decades.
What are the 1950s and the 1980s?
100
The TV industry has recently been deemed a "troubled medium" because of increasing competition from this.
What is the Internet?
100
Cable programming is delivered to television sets through subscriptions offered by corporations like Comcast, Charter, and FiOS, also known as these.
What are multiple-systems operators?
100
This term refers to a program's popularity as compared with all other shows airing at the same time.
What is share?
100
This demographic is most valuable to advertisers because it is perceived as being most likely to purchase and try new products.
What is 18-49?
200
These two networks were established in the post-Network Era.
What are Fox and the CW?
200
This term can apply to a recently-emerging type of television showrunner whose work is identified by the consistent reemergence of particular themes, topics, and genres.
What is auteur?
200
Cable channels rely on this type of programming, which caters to particular demographics, interests, and/or genres.
What is niche programming?
200
During this industry event, typically held in May, networks sell 75% of available commercial time for an average of $2 billion in profits.
What is the upfront market?
200
Cable channels often choose programming based on the potential for this, which can increase advertising revenue with minimal program interruption.
What is product placement?
300
In an effort to cater to national, multigenerational audiences, early networks relied on this type of programming.
What is Least Offensive Programming?
300
This is one of two reasons offered for the cumulative disadvantage of women writers in the television industry.
What is a) most television executives with hiring power are male; or b) the typecasting of writers to certain genres and audiences?
300
HBO, Showtime, Cinemax, and Starz are all examples of this type of cable channel.
What is premium (pay) cable?
300
Networks must do this if the programs sold to advertisers fail to achieve the ratings predicted.
What is "make good"?
300
Prior to 2000, programs had to clear this department before airing; after 2000 the need for this department was superseded by the establishment of a ratings system.
What is the standards and practices department?
400
During the Network Era, three powerful networks controlled the production, distribution, and exhibition of programs through a process known as this.
What is vertical integration?
400
Originally founded to house these three branches of CBS's business model, Viacom became a conglomerate in 1999 with the purchase of its parent network.
What are syndication, production, and cable?
400
Channels CNN, HLN, TNT, and TCM were all founded by this cable broadcasting tycoon.
Who is Ted Turner?
400
This term refers to content created by networks and producers specifically for consumption by fans. Typically, this content builds on or exists within the world of the story in the televised series.
What is ancillary content?
400
An off-network series is typically most viable for syndication if more than ___ episodes are available.
What is 100?
500
In an effort to break the TV industry's oligopoly, the FCC adopted these rules in 1970.
What are the Financial Interest and Syndication Rules?
**BONUS POINTS** what two modes of profit were the networks forced to give up?
500
Time-Life's merger with Warner Communications in 1989 placed movies, music, publishing, TV, and cable under one roof in a prime example of this.
What is synergy?
500
CEO David Howe claims that this channel's rebranding was an effort to 'keep the heritage but also open up to a broader range of content’.
What is SciFi (Syfy)?
500
This is one of several reasons why the industry's reliance on Nielsen ratings has come under greater scrutiny in recent years.
- audiences are "useful fictions" created by the industry
- ratings are not always accurate to the number of individuals watching a particular show
- ratings data can be skewed to the interests of industry players
- viewers are increasingly viewing TV through other means and at different times
500
This genre of literature is typically set in a dystopic, rural, morally corrupt landscape and has recently seen a renaissance on television in series like TRUE DETECTIVE and THE WALKING DEAD.