Design & Branding
We talked about visual hierarchy. What is it? and why is it important in design?
It helps guide the viewer's eye to the most important information first.
Name one tool we used in class to create graphics?
Canva
What does USP stand for?
Unique Selling Proposition
What’s a content calendar used for?
Planning and organizing content by dates and platforms
What does SEO stand for?
Search Engine Optimization
What is white space and why is it important?
The empty space around elements; it improves readability and reduces clutter.
What is a hashtag? What is its purpose?
A hashtag is a word or phrase with a # symbol that helps group content and makes it easier for people to find related posts on social media.
What does KPI stand for, and why is it important?
Key Performance Indicator — it measures how well your marketing efforts are performing toward goals.
What does "engagement rate" mean?
The percentage of people who interact with your content (likes, comments, shares) compared to how many saw it.
What’s the difference between on-page and off-page SEO?
On-page = website elements; Off-page = external factors like backlinks.
What are the 5Ws and H used for in brand storytelling?
To craft a complete, resonant brand story by answering who, what, why, where, when, and how.
What does UGC stand for in content creation?
User-Generated Content
What does SWOT analysis mean in marketing?
It stands for Strengths, Weaknesses, Opportunities, and Threats
What does B2B and B2C mean
Business to Business and Business to Consumer
What does backlink mean in SEO?
A link from another website that points to your website.
Why is developing customer personas crucial in brand storytelling?
It helps define the target audience’s needs, challenges, and desires, making messaging more effective.
What are CTA? Why are CTAs important in content?
They guide readers to take action.
What’s the first step in building a marketing strategy?
Understanding your ideal customer
What platform is better used for B2B?
What does indexing mean for a website?
Indexing is when search engines like Google store and list your website’s pages in their database so they can appear in search results.
What is brand consistency, and why does it matter in design and branding?
Brand consistency means using the same colors, fonts, tone, and style across all platforms.
What is a content pillar?
Main topics or themes around which content is created.
What’s the difference between inbound and outbound marketing?
Inbound = attracting customers, Outbound = reaching out to them
What is audience segmentation, and why is it important in marketing?
Audience segmentation means grouping people based on things like age, location, or interests. It’s important because it helps send the right message to the right people and makes marketing more effective.
If I am looking to crawl my website and get it indexed, what program should I use?
Google Search Console