Purpose
The main reason someone writes or speaks about something.
What is Purpose?
What must an author take into account when writing something (this can change their wording and the way they speak)
What is the audience?
If I was to reference Martin Luther King Jr’s “I Had A Dream” speech and mentioned the civil rights movement what rhetorical appeal am I talking about?
What is Context?
A doctor uses 20 years of experience to support their advice.
What is ethos?
Persuasion technique using emotion
What is Pathos?
Rhetoric is..
What is the art of persuasion?
A gym posts an ad for discounted memberships for people enrolled in school. What is the target audience?
Who are students?
what is contained within the medium
What is content?
A professional athlete recommends a sports drink.
What is ethos?
Persuasion technique using credibility and trust
What is ethos?
What is the first question a writer should ask before writing?
What is “Why am I writing?”
making better decisions about what to say and how to say it
When and where messages are delivered can
What is influence/change how a message is understood?
A study shows students with more sleep score 15% higher.
What is logos?
Persuasion technique using facts
What is Logos?
A manual explains how to build a desk. What is its purpose?
What is to inform/instruct?
EXTRA POINTS!! What can a writer do if the audience disagrees with them?
What is address the opposing viewpoint/counterargument?
What is changing your writing approach to audience needs, expectations, backgrounds, and interests.
What is adapting?
Dr. King used this by tying his message of racial equality directly to the centennial of the Emancipation Proclamation and the height of the civil rights movement.
What is Kairos?
DOUBLE POINTS!! the art of seizing the exact right moment to deliver a message for maximum persuasive impact.
What is Kairos?