V
_______________ is when someone, usually a celebrity, approves or supports a product or idea. That person is typically compensated in return for their support.
Endorsement
_________ are people who purchase and use products/services.
Consumers
___________ is all activities associated with the sale, distribution, and promotion of a sports event
Event Marketing
_________ are films or products that are popular year after year.
Evergreens
________ is the proposal that describes the strategies and ideas of a business to a potential investor/lender
Business Plan
_________ is a series of films, programs, or character portrayals centered around the same group of characters or plot.
Entertainment Franchise
__________ is the study of choices and decisions that affect marketing, distributing, and use of goods/services.
Economics
________ is selling multiple items as a package for a set amount.
Bundle pricing
_____________ is a strategy where you calculate all costs and expenses, then simply adding the desired profit amount.
Cost-Plus Pricing
________ are marketing activities to sell products straight to customers through the use of a database.
Direct Marketing
_____________ is the main product being sold… such as the sporting event, movie, or show itself.
Core Product
__________ is the process of developing, promoting, and distributing products/services to satisfy customers’ needs and wants through entertainment or amusement.
Entertainment Marketing
__________ is the study of social and cultural habits and behavior.
Ethnography
_________ are statistics that describe a population in terms of personal characteristics.
Demographics
___________ is the legal protection of a creator’s intellectual property or products (invention ideas, songs, movies, designs, etc.)
Copyright
_________ is the method of selling the customer additional related products tied together under the same name.
Cross-Selling
_______ is the attitude of people when they are happy with a particular company and become repeat customers of that company
Customer Loyalty
__________ is when one company/industry relies on another company/industry to promote its product.
Cross-Promotion
___________ is the path a product takes from the producer to the consumer without any middlemen/intermediaries.
Direct Channel
_________ is money leftover to spend after necessary living expenses are paid.
Discretionary Income
_________ is the process that involves producing and marketing a new product
Commercialization
___________ is the expansion on the popular appeal of an artist or company by venturing into another market/style to achieve success there as well.
Crossover
_________ is a physical location or store site for a retail business.
Brick-and-Mortar
________ is a strategy that combines multiple brands in order to increase customer loyalty and sales
Co-Branding
__________ is a characteristic of free enterprise. It is the struggle among companies for customers.
Competition