Marketing
What is Marketing?
Activities to create, promote, and present a product or service to encourage sales.
What is an Advertisement?
Any communication intended to inform and/or influence one or more people.
"Product features" are:
Special characteristics of a product that make it different/ unique.
A Rhetorical Question is:
A question that does not require an answer.
"I'm lovin' it!" is an example of a:
Slogan
Marketing is important because:
It helps increase sales, profits, and volumes of costumers.
A Celebrity Endorsement refers to:
The use of a celebrity’s fame, likeability or trustworthiness to promote a product or service.
Where a product is manufactured refers to?
The location where it is made.
"FOMO" means:
“Fear of Missing Out”
Being able to try a lipstick at the makeup counter is an example of a:
Product Demonstration
A "Call to Action" is:
Content designed to entice the viewer or reader to immediately perform a specific action.
A Slogan is:
A short, memorable phrase used and repeated in a company’s advertising.
A Product Demonstration is:
Where the intended or ideal use of a product is shown.
A "Simile" is:
A comparison between two things that uses “like” or “as”.
Taylor Swift appearing in a Coke ad is an example of:
A Celebrity Endorsement
(True or False) Advertising is a part of Marketing.
True
"Persuasive Techniques" are:
Techniques used to persuade/ convince a person to make a decision. (In business, to persuade them to buy a product.)
"Made in China" tells the consumer that this is where a product is:
A "Metaphor" is:
A direct comparison between two things that does NOT use “like” or “as”.
"Your life will never be the same after using this product!¨is an example of a:
Hyperbole
Without Marketing, companies would not be able to:
Increase sales, profits, and volumes of costumers.
"FOMO" is used by advertisers to:
Make the viewer feel like they will “miss out” on something if they don’t buy/use the advertised product.
"25 Mega Pixel Camera, Retina display, Scratch-proof design" would be an example of:
Product Features
Content designed to entice the viewer or reader to immediately perform a specific action is:
Call to Action
"You're my sunshine!" is an example of a:
Metaphor