SHE'S SO RARE
Of Rare's 157 gown sales, 46% of those were this kind.
What is off the rack?
While this gown wasn't number 1 this year, it remained in our top 2 most sold gowns for 2025.
Who is Whisper?
This is when you should not include a piece of communication in a bride's notes.
When is never?
In 2026, this person is moving into a new role as our Marketing Manager.
Who is Emma Hupach?
This is where the inspiration for the name "Strike" originally came from.
What is my family last name: Streicher?
This Essense of Australia gown cinched the 2nd most sold gown spot for the 2nd year in a row.
This silhouette has proven to be our most popular, with all of our best sellers being this shape.
What is a-line?
With 11 sales, this clean fitted gown was unsurprisingly Jimmy's most sold gown.
Who is Coco?
This piece of information is the most often missed when checking a bride in.
What is "Associate"?
This person is known for their signature sales line "I just love that on you"
Who is Heidi Martin?
It was in this month and year that Strike first opened its doors.
When was November 2019?
This new arrival from Kathryn Wilder is quickly becoming a bride favorite with 3 almost immediate sales.
Who is Evergreen?
While it feels like our brides are getting smaller, this size, which is one up from 2024, was our most ordered size in 2025.
What is a size 26?
This boho dream was Heidi Martin's most sold gown of 2025.
Who is Number 11?
This is how a back stocked item should be marked when a bride has paid for it, but not yet taken it with them.
What is "Awaiting Pickup"?
This person will be celebrating their workiversary with us on Friday.
Who is Cate Rosewicz?
This discouraging event happened the first weekend Strike opened.
What is no one bought a dress? OR What is the first purchased bride tried to cancel her order?
While it has not sold in french blue yet, this stunningly named gown is fit for a princess.
Who is Cinderella?
This has remained the top way our purchased brides have heard about us.
What is Google?
This strapless Truvelle gown immediately became a Striking Bride favorite selling 6 times over the course of 1 month.
Who is Cassie?
These are the 3 ways a bride can avoid paying the 3% platform fee.
What is pay in full, pay with a check, or pay with cash?
At 77%, this stylist had the highest closing ratio in 2025.
Who is Char Walter-Dodge?
These are the two main reasons Strike chose to focus on working with smaller independent designers.
What is state wide exclusivity and more customizations?
After mistakenly ordering this gown that only goes up to a size 24, we were thrilled to have it immediately sell twice before we were able to send it back.
Who is Zoe?
It was in this month of 2025 that Rare hit our best sales month since opening.
What is November?
At 89%, these two gowns helped bring up our average profit margin. (Name either gown)
Who is Addie? OR Who is Sherri?
This is the location you should be logged into when transferring a bride from one store to another.
What is the location the brides WANTS to visit?
With an impressive 46 OTR gown sales, no one moved more gowns in 2025 than this stylist.
Who is Jimmy Marolia?
This collection that we still carry to this day was the first we officially picked up when preparing to open.
Who is Justin Alexander? OR Who is Rings?
At 85%, this was our most profitable gown of 2025
Who is Misha?